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There are many strategies that a businessman can use to promote his products or services. In this cyber day and age, however, it's all about websites. And when it comes to website marketability, it can only be about web design. For this reason, every online businessman should devote a good portion of his time ensuring that his web site is handled with only the uncompromising standards of a reputable web design company such as STL Web Solutions. While it is easy to be confident about a professional designer's capabilities, a good businessman will always want to stay on top of things beginning with a good knowledge of what makes effective and ineffective websites.
Without a doubt, content is still the undisputed "king" and this goes for all websites ever created. Search engines love good content and no matter how effectively seemingly optimized a page is, it still won't get a good search ranking if its content isn't worth a read. In other words, with all other technical aspects of web design ironed it, content rules in site indexing by the search engines.
Although the more important element in qualifying good content is the quality of information it offers, the way it is visually presented also makes a lot of difference. However, dissimilar types of businesses will require different approaches to this presentation as well.
For example, an insurance company's site will probably fare better with Internet users if it has neutral colors with an Arial font on it. On the other hand, if you're an talking about an advertising company's site, bolder and more adventurous shades and fun fonts might be needed to allow the creativity to flow.
Next to content, graphics will contribute much to how a site performs with the people who will likely end up or not end up in it. Some designers tend to lose themselves in creating visual attractions for the pages they create. Though, the most important factor to be considered when incorporating graphics into a page is the time it takes to download it.
Remember, anything that takes too long to will probably be lost to a clickaway because Internet users generally don't want to wait. They want their information in seconds and if a site doesn't deliver on this, they usually move on to the next one that does. In other words, graphics may serve a site well but only when kept to a minimum number and size. But even so, the contrary may be true for certain types of sites where animation is essential such as those maintained by web design companies where the designers' skills are actually being marketed.
Without a doubt, content is still the undisputed "king" and this goes for all websites ever created. Search engines love good content and no matter how effectively seemingly optimized a page is, it still won't get a good search ranking if its content isn't worth a read. In other words, with all other technical aspects of web design ironed it, content rules in site indexing by the search engines.
Although the more important element in qualifying good content is the quality of information it offers, the way it is visually presented also makes a lot of difference. However, dissimilar types of businesses will require different approaches to this presentation as well.
For example, an insurance company's site will probably fare better with Internet users if it has neutral colors with an Arial font on it. On the other hand, if you're an talking about an advertising company's site, bolder and more adventurous shades and fun fonts might be needed to allow the creativity to flow.
Next to content, graphics will contribute much to how a site performs with the people who will likely end up or not end up in it. Some designers tend to lose themselves in creating visual attractions for the pages they create. Though, the most important factor to be considered when incorporating graphics into a page is the time it takes to download it.
Remember, anything that takes too long to will probably be lost to a clickaway because Internet users generally don't want to wait. They want their information in seconds and if a site doesn't deliver on this, they usually move on to the next one that does. In other words, graphics may serve a site well but only when kept to a minimum number and size. But even so, the contrary may be true for certain types of sites where animation is essential such as those maintained by web design companies where the designers' skills are actually being marketed.
About the Author:
A web designer can only do much but a collaboration with the business owner might just prove to be helpful as the businessman learns about the different types of web content management such as dotnetnuke module development and others which he may initially inquire about at stlwebsolutions.com.
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