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Google's AdWords pay per click advertising is the search engine's main source of revenue, which reportedly generated over $16 billion during 2007 and put the search engine in front of its competitors in terms of profitability and popularity.
Because of this, Google AdWords pay per click advertising became a great way for online businesses to advertise their products and services. For someone who knows how Google AdWords works, it's a very effective tool for marketing your business. However, for someone who's new to this, it might be a wasted effort because the technical aspects of this advertising method may be difficult to understand.
Fact: In order to appreciate Google AdWords pay per click advertising, you have to know how this concept came about.
AdWords pay per click advertising was originally thought of by Bill Gross who developed the concept from Yellow Pages advertising, which uses text ads that are tailored to specific business needs in order to attract sales leads and potentially new product and service consumers. If you take a moment to review Yellow Page advertising, you will discover that most ads actually use words that relate directly to a business or service to capture the attention of those searching for a product or service. Hence, this concept was then applied to online initiatives to make finding products and services easier for the consumer while generating an income for the search engine using the methodology.
Google was very interested in Gross' ideas and offered to buy the concept from him. However, the two cannot reach an agreement and Google later launched the advertising model. Gross sued Google but the courts decided on Google's side. Now, Google owns the AdWords pay per click advertising model.
Initially, Google AdWords pay per click advertising was set up and managed by Google who asked business owners to pay a set monthly fee. Today, Google AdWords pay per click advertising is run and managed by business owners themselves from a self-serve portal.
Business owners find that it's more cost effective to hire specialists in the AdWords pay per click advertising method. They've realized that these online marketing specialists who have studied this method for some time knows what works or does not work in online advertising.
Because of this, Google AdWords pay per click advertising became a great way for online businesses to advertise their products and services. For someone who knows how Google AdWords works, it's a very effective tool for marketing your business. However, for someone who's new to this, it might be a wasted effort because the technical aspects of this advertising method may be difficult to understand.
Fact: In order to appreciate Google AdWords pay per click advertising, you have to know how this concept came about.
AdWords pay per click advertising was originally thought of by Bill Gross who developed the concept from Yellow Pages advertising, which uses text ads that are tailored to specific business needs in order to attract sales leads and potentially new product and service consumers. If you take a moment to review Yellow Page advertising, you will discover that most ads actually use words that relate directly to a business or service to capture the attention of those searching for a product or service. Hence, this concept was then applied to online initiatives to make finding products and services easier for the consumer while generating an income for the search engine using the methodology.
Google was very interested in Gross' ideas and offered to buy the concept from him. However, the two cannot reach an agreement and Google later launched the advertising model. Gross sued Google but the courts decided on Google's side. Now, Google owns the AdWords pay per click advertising model.
Initially, Google AdWords pay per click advertising was set up and managed by Google who asked business owners to pay a set monthly fee. Today, Google AdWords pay per click advertising is run and managed by business owners themselves from a self-serve portal.
Business owners find that it's more cost effective to hire specialists in the AdWords pay per click advertising method. They've realized that these online marketing specialists who have studied this method for some time knows what works or does not work in online advertising.
About the Author:
Greg Cesar is a top Google Adwords guru. He has helped thousands of students make money on the internet. find out some of his insider secrets now. If you need more visitors to your website then learn google adwords and get your free google adwords guide now
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