Monday, October 12, 2009

Tips in Creating a Landing Page Design

By Carla Carl

Landing page design is essential part of any business, either online or offline. This design helps the marketers to make a sale or get the names and email address of the readers and prospective buyers or clients. This also commonly referred as a ?squeeze page? or ?lead capture page?.

Basically, a good landing page design should match the visitors? need. Remember that your customer visits your page because they are interested in your ads. And they are hoping that they will get what they want from your landing page. Your landing page design must be simple and clean. Yes! Simplicity is good. Avoid too much color. Two or three colors are enough. If your landing page contains long paragraph information, better make it shorter.

The landing page is too generic. People reached your landing page because they are interested in your ads. They might be interested in buying your products you are promoting, so give them more information about it.

The landing page is too cluttered. Aside from the landing page must be simple, it should also be clean. Don?t put too much graphics and images. These may distract your visitors. Avoid using too much color. Two to three colors may be enough.

The landing page asks too many information. A name and a valid email address may be enough information from your visitors. Asking them a load of information might scare them and leave your page.

Your landing page should not ask too many information. A name and a valid email address may be enough. Asking them a load of information might scare your potential customers. Make it specific and simple.

And lastly you need to assure the confidentiality of your customers? information. The trust of your visitor is very important.The moment they give you their information, they already trust you. Because they know that you will keep the information that they will give. So keep your customers? trust in you.

Make your landing page design the best that it can be. Be creative but don?t forget to make it simple and clean yet attractive to the visitors.

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