Sunday, October 11, 2009

The Importance Of SEO For Website Design

By Mark Walters

It is wrong to think that making a website is just a case of putting together some text and pictures, getting it online, and then sitting back as the money rolls in.

If generating sales is the aim of your website then you will need to think about more than just the look of it.

After finding a company to host you website, you will be able to view it online, but only by typing the web address directly into a web browser. This is no good, unless your website is found and indexed by the various search engines, you will not get any visitors to it.

So, to have your website be indexed by Google, Yahoo and Bing, what do you need to do?

You need to think about what keywords potential customers will type into search engines when looking for the product or service that you are offering. Having decided on these keywords, try to include them in the URL of your website. As an example, if your keyword is 'website design' and you are targeting the Cork area, it would be ideal to have the following web address - http://CorkWebsiteDesign.net.

You should also make use of your chosen keywords in the title and header of each page of your website. As an additional measure, your site text in general should include your keywords throughout. Try to use them at the start, middle and end, of each of your site's pages. The point of this is that it makes it easier for search engines to work out what your website is about. The more they know about this, the more favourably they will rank your website in their search results..

Adding the name of a location, either before or after the product or service you are offering, is something to consider too. By adding a location to the keyword you instantly remove the vast amount of competing websites as your competition. By narrowing your niche you reduce your market, you make sure you target exactly the people you need to.

Having made sure that your on-site SEO is in place, you next need to look at "backlinking". If you over look this aspect of SEO, Google, Yahoo and Bing will almost certainly ignore your website. Whether your website be ranked No.1 in Google, at the bottom of the first page, on page 5, etc., is determined by the amount of other websites that have links on their websites that point to your website. You objective is to find ways to get other websites to link yours. The more successful you are in achieving this, the better the ranking of your website will be.

So, those are the main points you need to think about if you want your website to not only look good, but to perform well too.

SEO companies are available to offer further assistance with anything that you don't fully understand.

About the Author:

1 comment:

Brate said...

A professionally and well-designed website can do wonder for a company by echoing its capabilities in the best possible manner. But it’s very important to build and advertise your website through legal practices. Client should be aware of what they are paying for. The content and design of the website should not have defamatory material and the same rule applies for the promoting and advertising of the website. They are such firms which work accordingly like legalwebexperts. They offer various web services and solutions from web designing to seo, web marketing and advertisement of all kinds. They provide schemes and services according to the client’s requirement.