Friday, October 30, 2009

Understanding Keyword Selection - What are Google AdWords Keywords?

By Greg Cesar

Your Google Adwords campaign will flourish if you master understanding keyword selection. When you know how to accurately describe your site, then there will be more chances for Internet users to discover your web site through the Google search engine. Understanding keyword selection is a necessary skill of internet marketers.

Your Google AdWord keywords need to accurately describe what your website is offering so that you can drive traffic to your web pages. Therefore, the right keywords for you need to relate directly to your business services and products.

Tip - Grab a pen and paper before you progress and write down every Google AdWord keyword that relates directly to your business.

Congratulations! You have taken the first step in understanding keyword selection. Next requires a more innovative way to understanding keyword selection. You have to filter your terms to narrow down the search results. This will increase your chances of ranking first for that search term. Don't lose sight of your goal, which is to have your website on top of any other search results. This means you have to be niche-specific. This guarantees that your click-through rate or CTR is high. This maximizes your Google Adwords advertising campaign.

To find specific Google AdWord keywords and phrases, think of the following aspects:

* Business Location: If you sell flowers in Grove Beach, Arkansas, then add this to your Google AdWords keyword list.

* Product or Service Type: Include the type of product you are selling. Does your business belong in an industry?

* Product or Service Cost: People gravitate towards bargains, so if you're holding a sale for your merchandise or you're offering other items at a discount, then these terms should make their way in your list of Google Adwords keywords.

* Products or Service Branding: If you sell branded products, then include the name of the brand in your Google AdWord keywords.

if you want to succeed on the internet, then picking the right keywords are essential. This is where you want to take your time and do things the right way. The effort you put here will be rewarded with a website that converts more visitors into paying customers

About the Author:

No comments: