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I could design a website by myself, but I don't because I know better. Even though I have a pretty good eye for design, have been paid for writing, and am pretty handy with technology, I still know better. Because when it comes down to the bottom line, I'm not a designer. I haven't worked in advertising. So, I can't get the most out of my site. Here are a few reasons why your designer will get the most out of your site for you.
Designers have coursework behind them, which means they know many ways to get heart of your business. They know what an effective website looks like and acts like. In this way, your business brand will be put in it's best possible light.
Along with experience in the advertising industry, designers have great quality and sometimes quantity of resources that an average Joe will not. Lots of choices for fonts, photos, and illustrations mean a unique web presence. Lots of choices for technology and software means the best applications of those materials. Put them together and you have an effective website.
Because of a designer's experience and resources, the quality of work is going to be much better than anything I can do. I can fool around with Photoshop, but a designer can perfect a design in Photoshop. I can browse a little to find what's popular in design, but a designer gives it her own edge, putting you ahead of the crowd instead of in line with everyone else. Designers know that trends change and can tell you when it's time for an update or when to introduce a new kind of technology into your site.
Something else to consider is that sometimes when you hire a designer you also get tech support without paying for it separately or handling it yourself. It's much more convenient to rely on a designer's firm to fix technical issues because it will be a lot more efficient. Further, a designer may be willing to teach you many of ways you can control content on your site so that you can be as involved as you'd like or as uninvolved as you'd like.
After your website is ready to go, you're going to want it to work for you. The only way to do that is with search engine optimization. Designers specifically design sites so that search engines can find them and rank them at the top of website listings. Designers also know where to get your website listed in directories and as accessible as possible to potential clients.
Wouldn't you rather spend your time making you business more marketable and leave the actual marketing to the advertising gurus? A little advertising will go a long way, but a little bit of quality and targeted advertising will go a lot longer.
Designers have coursework behind them, which means they know many ways to get heart of your business. They know what an effective website looks like and acts like. In this way, your business brand will be put in it's best possible light.
Along with experience in the advertising industry, designers have great quality and sometimes quantity of resources that an average Joe will not. Lots of choices for fonts, photos, and illustrations mean a unique web presence. Lots of choices for technology and software means the best applications of those materials. Put them together and you have an effective website.
Because of a designer's experience and resources, the quality of work is going to be much better than anything I can do. I can fool around with Photoshop, but a designer can perfect a design in Photoshop. I can browse a little to find what's popular in design, but a designer gives it her own edge, putting you ahead of the crowd instead of in line with everyone else. Designers know that trends change and can tell you when it's time for an update or when to introduce a new kind of technology into your site.
Something else to consider is that sometimes when you hire a designer you also get tech support without paying for it separately or handling it yourself. It's much more convenient to rely on a designer's firm to fix technical issues because it will be a lot more efficient. Further, a designer may be willing to teach you many of ways you can control content on your site so that you can be as involved as you'd like or as uninvolved as you'd like.
After your website is ready to go, you're going to want it to work for you. The only way to do that is with search engine optimization. Designers specifically design sites so that search engines can find them and rank them at the top of website listings. Designers also know where to get your website listed in directories and as accessible as possible to potential clients.
Wouldn't you rather spend your time making you business more marketable and leave the actual marketing to the advertising gurus? A little advertising will go a long way, but a little bit of quality and targeted advertising will go a lot longer.
About the Author:
Chris Walton is a twenty year marketing professional and writes extensively on business including local topics such as graphic design in Michigan and Ann Arbor advertising.
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