Saturday, October 10, 2009

Ten Top SEO Tips

By Jon Brown

1. Ensure you have inserted your chosen keywords into the title tag so that search engines will know what your website is about. The title tags are found near the top of your website between the head tags. By making sure your keyword is inserted in the title you'll greatly improve the chances of driving targeted traffic to your website

Make sure you make the title read like a headline, to grab the attention of the user, as it's this that will show up in the results of the search.

2. Try to link pages within your website together with your chosen keyword as the anchor text. The more links you have the better.

3. Ensure the text with the title tag is used in the body of your website. Search engines do not like it when your title doesn't appear to be related to the body.

It will also help if you put your keywords in a couple of sub-headings too. Make them stand out a bit by highlighting them or use bold wording.

4. Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed.

5. Many website novices place too much attention on the metatags - these simply are not as important today as they once were. Only use two or three targeted keywords here... too many will dilute your website and can actually harm your ranking.

6. Never link to a link farm website. Search engines know what these are and will lower your ranking for it.

7. Your website must be designed for a person, not a robot. Make sure all webpages are designed this way as search engine robots prefer pages that are human-friendly and contain data that is relevant to the search query.

8. I alway ensure I have a contacts page and terms of use page on my website. Not only does this look more professional to users but search engines also like this!

9. Using the alt tag for every image, ensure there is a description for each image. This helps search engine robots index your page.

10. Do not use a submission service or submission software. Doing so could get your site penalized or even banned. Submit to the search engines yourself.

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1 comment:

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