Friday, October 23, 2009

Excellent Business Website Design Must Also Generate Highest Ranking in Search Engines and Also Great Traffic

By Tony Khatemi

Most conversations between website developers or graphic design firms and clients, small business or otherwise, follow along the same basic lines. Clients express how they'd like the graphics to look, the certain look and feel they want sites to have, the impressive designs they want conveyed. They often share how they feel about their sites and the importance of making them look incredible and different.

The best website design regardless of clients requirement for excitement, is one that is pleasing to the eye. But the web design that captivates the audience and wanting for more is "the content". The most amazing graphics and incredible flash web design will lose its luster after the first few seconds of the visitor's amazement. What keeps him or her at bay is the rich relevant contents.

The website flash design and incredible website graphics must also have infusion of fantastic contents that captivates the visitor.

For many years my business was only developing e-commerce, shopping cart designs for small businesses and large businesses. Sometimes language-specific sites and many of the times basic high-end graphic design sites. Content was provided by the client and we would incorporate that content into the website.

I would simply take the content provided by the client and plug it into an intuitive and well-designed site. It was always highly professional with lots of flashy and over-the-top, eye-catching elements. Usually, the customer was more than satisfied with the end-product. Many graphic design companies, or website design firms offering cheap prices, may be content to continue operating under this model.

But looking back on that philosophy, I have to laugh. The World Wide Web has changed so drastically. As more and more people get on the web, the savvier they get and the thirstier they are for good, solid information, and lots of it.

Now in the era of twitter and facebook, a more effective approach to website development is necessary. Web content are the most important design of a site. Static sites are dead and building sites with great content and evolving content is very important.

Integration of researched keywords into the highly relevant contents is the most effective way to ensure keeping the visitor at the site for more than 15 seconds.

Promoting great content is the key to survival of the website and using social media cloud and other technologies to entice the surfer to visit and view those contents is key.

Blogger, Wordpress and many others free blogging sevices. Article writing, video marketing, podcasting and RSS feed is other means of providing information to the surfer.

We must use the latest and most sophisticated methods to design, deliver and ultimately place relevant information in front of the targeted audience.

The key to survival and continued life of website is information and traffic. Keeping the targeted audience at the site for long periods of time with fresh and most relevant information is vital.

It is now the responsibility of the website designer, ecommerce developer to not only provide a high quality website design but also incorporate all elements that support optimization, ranking and good traffic.

It takes a lot of effort to make sure site content is ranked at the highest possible level in the most important search engines. On the web, number one is the only one that visitors will flock to in droves, so number two will get five to ten times less traffic, and so on down the line.

Our responsibility is to first help our clients generate fantastic contents and to incorporate those optimized contents with well balanced site. We then promote the site to the first position of google and with proper processes ensure their ranking for a long time.

We take pride in our ability to meet our customers' needs. We build great sites and help you promote them to number one in the search engine rankings. We want to meet and exceed the goals of your website. You can measure our success and yours when the websites we design for you meet your goals, land at the top of the most important search engines and bring maximum traffic to your website.

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