Tuesday, October 6, 2009

Attractive Flash Web Sites

By Bonita Li

The question is often raised during meetings with managers and business top dogs: Is it alright to have a flash animated web site? How do we use Adobe Flash properly to build a web site?

In case you are not acquainted with Flash, it is an animation software which is graphic-based and can make websites look fruitful and interactive. Flash is particularly good at developing different types of interactive content, such as product demonstrations and training modules. However, search engines such as Google cannot "index" the site if the whole site is built by Flash.

What is the meaning of 'index'? When you can left-click the text on a web site and see it highlighted in blue after dragging over it, the content is classified as 'indexable'. This is to say that the highlighted text and images or graphics of the site are located in various 'layers'. Only then can the text-based content be indexed by search engines, such as Google.

With the help of indexing, Google can review a web page thoroughly and put the important details of the page into the database for users' keyword searching. It is really difficult for Google to index Flash websites as they are layered into graphics and photos which cannot be indexed.

Google and Adobe Flash used to be absolutely incompatible. There have be attempts of collaboration between the two companies to solve the indexing problem, but none of the testing results, whether successful or not, are yet to be found. It can be appealing to many since Flash does make a web page layout look more attractive, but there is a reason why a lot of people still stick to text-based content up till now.

People like using Flash to create their websites as Flash does not only make a website look more attractive, the interaction that Flash can add to a website also appears functional for users. However, what Google is looking for is text-based content. Thus, there exists a trade-off.

Some websites may have two versions for users - "HTML Site" and "Flash Web Site". It can solve the problem of Google indexing but it also leads to another problem. With two versions, the web owner needs to govern two different websites and this creates excess burdens on the owner.

So how to use Flash within web pages properly? You should develop a compromise between web design, usefulness and search engine optimization. The best way is to integrate Flash files within the entire HTML site design. Then your text-based content can be indexed by Google. On the other hand, your Flash-based content can attract visitors to your site. This can tackle the problem of indexing and make good use of Flash at the same time.

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