Saturday, October 31, 2009

Successful Domain Names - How To Select The Best Domain Name For Your Business

By Dhruv Patel

If you in the process of either developing your first website or starting a business that needs a web presence, knowing how to select the best domain name for your business is vital to your online success.

The reason you have a website is so customers can find you. You need to do everything possible to make it easy - there are already thousands of companies out there doing virtually the same thing you are, no matter how unique you think you might be. Whether you have an accounting firm, you sell custom designed canoes, or you are looking for part time babysitting jobs, people need a concise method to find you. And you domain name is the only way they can possible find you.

For instance, if you write programs for video games, and your company name is Fun Video Games, then your domain really should be www. FunVideoGames.com. Don't waste your time developing a site around www.johnscomputerservices.com. Anyone who finds you will be looking for something else completely. Always try to get the same URL as the name of your company.

Domain names that have no relation to your company name or reason for being in business are a waste of time, energy, and money. Most of your new customers who need your product or service are going to search using that term. If someone needs "fish tank repair services", and that's exactly what you do, then you need to have this in your URL. If you decide to buy a domain name such as www. FinsAndFishies.com you'll lose a large possible customer base because when they search for what they want, your site won't be presented.

Some people choose domain names that have nothing to do with what they do. This proves to be nothing more than a waste of time, energy and money. The website could be beautiful, but ultimately it will be useless if customers don't find it. Someone who is interested in the type of product or service you provide is going to search on that term. The first page of search results is a list of domain names including those words. If a customer wants to buy grass seed, having a domain name like www.barrysbeautifulyards.com may not help you much.

Perhaps you have your company name and URL all picked out, but now you find out that someone has already purchased the domain name you want. If you have your heart set on a particular domain name, you might not have to give up - yet. There are a few things you can do.

First, check to see if this is a real company or just someone who bought the name and is hoping to sell the domain at a profit. This is easy to find out simply by the going to the webpage and see what comes up. If the name is for sale, and you really want this one, you might want to consider negotiating a price.

Click on the link or site and see what happens. If you end up at a page that says the domain is for sale, it might be worth your while to contact the owner and see what he wants for it. It's up to you to decide if the investment is worth it, because you still have other options like getting a name that is similar, or changing the extension if that's still available.

In any case, just remember that it will be a waste of money and time and effort if you just buy any domain name that has no branding recognition for you, your service, or your company. Domains that have abbreviations or a mixture of numbers and letters that don't mean anything to possible customers, won't help you at all.

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Make Your Own Game Website To Earn Money Online

By Frank Eastwood

Online games is one of the most widely sought after topics on the internet. People search for online games millions of times every month. If you are thinking of starting up a website of your own, an online games website could be a great choice.

When thinking about creating a new game website, there are some important factors to think about. Be aware of these tips so you can avoid some of the common problems people run into when working on a new website concept.

Start your planning by deciding what type of game website you want to have. Consider whether you will gear your site towards teenagers, adults, or children. Decide if you want your game website to be family friendly or if you want it to be marketed towards mature audiences only.

Decide if you want your games website to focus on a specific genre, or will it include games from all different categories? Is your website going to be a free website, or will it have some paid features?

After you have selected the direction you want your website to take, the next step is planning how you want it to be laid out. Consider what type of setup you want it to have. Think about your categorization structure. Sketch your layout ideas out on paper.

Earning money from your website is most likely one of your primary goals. Start thinking about some of the different options for doing this. One of the easiest ways to earn money from your game website is to use Google Adsense ads. These ads are easy to set up. You just place a little bit of code on your website, and the ads are automatically generated. With each ad click, you earn a commission.

If you belong to any affiliate companies, you can get banner ads from them to put on your site. A few strategically placed ads on your game website can be a nice, solid form of steady income.

If you follow these tips, your venture into the world of online games websites will get off to a much smoother start. With any new business venture, proper planning is one of the most important steps you can take. Set things up the right way and you can be a successful webmaster.

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Facts About Local SEO: Know The Basics From SEO Experts

By Jennifer Mashti

There are thousands of websites coming up every day and each one of them has a specific target to achieve. Mostly e-commerce websites focus on selling well in the market whereas non e-commerce websites focus on achieving their goals. Now to reach the target, they need to be noticed by users.

Therefore a common trend seen now is that owners of various websites now focus on optimizing the search results and listings of their sites on popular search engines. This basically is done to get more traffic on their webpage. Search Engine Optimization (SEO) is the solution to this problem of the website owners.

It is mandatory for owners of various websites to concentrate on optimizing the search results and listings of their sites on popular search engines to get more traffic on their webpage. Search Engine Optimization (SEO) is the solution to this problem of the website owners.

A basic fact to remember is that search engines are of two types - Local and Global. The local search engines cater to the search rankings for local websites whereas the global search engines are more vast and deal with a greater number of websites in order to determine their results and rankings.

Search engines can either be local and Global. While the local search engines are focused on the search rankings for local websites, the global search engines are more vast . At the same time they deal with a greater number of websites in order to determine their results and rankings.

It is a well accepted fact that at local level, optimizing search results for your website is much easier. This is simply because of the reason that the competition is much less and hence it is a must that the owners focus on Local SEO first, and then target for Global SEO. So, when the search tag "Paris florist" is typed in, the search engine will display websites of all the florists in Paris and not of anywhere else. So, the local rankings are only among florists in Paris, which is much lesser competition than the global market and hence easy target and achieve.

It is advised that owners should focus on Local SEO first because this will allow them to rank well in Global searches. At the same time it is noticed that different search engines usually follow different rules, techniques and procedures to rank websites. It highly varies from one search engine to the other, and hence it becomes very difficult for an SEO specialist to study the rules and techniques used by each of them, and follow them to better the search results of the provided website.

Nonetheless there are certain common facts that need to be kept in mind about SEO. In fact when you do local SEO you need to concentrate on your "local area" keyword, and use it very frequently in your webpage, so as to let the search engine know the relevance of your article. So, is your keyword be "Nottingham bookstore", then any search on the above keyword will place your webpage on a top rank in the Local search engine.

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Just Where Do You Get Google AdWords Help From? Finding The Best Online Help about Google AdWords

By Greg Cesar

Are you amongst the thousands of business people who have used Google AdWords and felt consumed by the complexity of this form of advertising? Have you screamed "Google AdWords Help" at the top of your lungs and then felt like tearing your hair out because you just can not understand what a quality score is and how this relates to your landing page?

Don't worry, you are not alone! In fact, many business people simply do not have the time, or patience, to persevere with Google AdWords, and many look for Google AdWords help so that they can get their online advertising program underway and begin to see their pay-per-click advertising work for them.

So just where do you get Google AdWords help from?

There are many qualified marketing professionals online these days who have been studying Google AdWords for years, and they have been putting their ideas into action and testing their theories out. These types of marketing professionals are able to give you the best Google AdWords help because they have been using Google AdWords for a very long time, and they have traversed the Google AdWords terrain and removed all of the hidden pitfalls that they once encountered. They may have even been bitten once, or twice, by Google AdWord advertising snakes and they have survived to tell the tale.

Google AdWords help from an experienced marketing professional lets you conquer your advertising demons and teaches you how to make your money work for you. Google AdWords help lets you get on with business while someone else explains to you simply how to generate more traffic and increase your sales. And, best of all, most Google AdWords help gives you the opportunity to master Google AdWords yourself so that you become the experienced marketing professional in the future. This way, you can develop your own AdWord campaigns to suit you and your business without relying on a third-party for assistance.

However, if you feel you cannot devote the time needed to learning about Google AdWords, you can seek Google AdWords help from an AdWord management team who will create and manage your AdWord campaigns on your behalf while you get on with developing your business.

Fact: Google AdWords help is like learning to walk all over again and realizing your personal and professional goals without tearing out your hair.

Secure your financial future now by getting the right Google AdWords help.

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Earn Money From Domain Name Via Domain Cash Parking

By Dhruv Patel

Whether one has no money, a little or a lot in the bank, there is always the desire to earn more. Have you ever wondered how the Internet can help increase your earnings? If you are one who enjoys learning new trades, then you may actually earn money from Domain name via Domain cash parking.

The first step to domain cash parking is to have a domain to park. Second is to find a place where to park it. Now what is a domain? It is the address to your website. It is the name between the www, com and the two dots in the URL. The most common domain names would probably be yahoo and google.

There are two ways you can own a domain. You either create one or buy one. Both the buying and the registering of a new domain can be done through an official internet registrar. There are several available on line. You will need to pay a minimal amount in order to register your domain. This assures you that nobody else gets to use it even if you do not develop your website for some time.

If you are buying a domain name, be a wise shopper. Do some investigation before buying. Make sure that the name you are about to purchase has not been blacklisted or banned for spamming.

After you have registered your domain, choose a site that will host you page. The host, or service provider, supports your undeveloped website. Advertisements are placed on your page. These advertisers who are looking for exposure will be paying on a per click basis. Therefore, it is important to choose a domain name really well as the success of your parked domain will depend on how often search engines can direct traffic to your site. Some service providers will charge you for parking. The others who will provide the service for free and will be earning solely from the profit sharing scheme that is common to all cash parking clients and hosts.

One good thing about domain cash parking it that it lets you earn from an otherwise idle investment. If you do not have time to develop your website, then sharing the income with the host site is a good deal. All in all, four sectors benefit from domain cash parking. Once directed to your site, the public will have several relevant links to choose from.

Through domain parking, the public is given more relevant links to check out. If your domain is easily accessed by search engines, then the advertisers on your page have a bigger chance of exposure. Your service provider earns extra for every click that is paid by your advertisers.

You should understand how to earn money from Domain name via Domain cash parking so if you have a domain ready but currently have no time to develop it into a fully functional website, cash parking is a good idea for you to make something out of it now. If you do not have any domain names waiting to be developed, but have been thinking of ways to make money on line, what are you waiting for? Start thinking of good names, register, and park them. Start to earn money from domain names via domain cash parking.

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Friday, October 30, 2009

Forex Trader Publicity That Will Force The Public To Respond

By James Scott

As a corporate publicist I'm constantly beat over the head with the latest and greatest way to get my client's brand out to the public in an orderly yet expedient manner. Fly-by-night methods and organizations come and go, yet the original promotional concepts that yield that greatest results are still at the forefront of the publicity industry, they've just evolved and taken a different shape.

Catering to the emotional triggers of the populace while weaving a web of information and post hypnotic cues through the cynical conscious minds to the unconscious faculty of legions of oblivious targets (oops! I mean 'potential customers') is still the name of the game. Television, the visual stimulus that fed exhausted, lackluster minds with a temporary, emotional escape from reality has been replaced by web-mercials and the fast pace of viral media.

The intellectuals that would gather facts on industry, politics and special interest concepts once supplied by the New Yorker and the New York Times is now replaced by the 24/7 information tornado of Web 2.0. Those colorful ads in Time and the Sunday paper have been overshadowed by interactive flash ads that cater to the senses of sight and sound. And of course the idiot radio DJ that would spit out grotesque and perverted one-liners while simultaneously converting the listeners mind matter to mush has been replaced by special interest audio and video Podcasts.

The actions and reactions of the general population have kept the same structure, but the adaptability and ability to absorb messages has evolved. When marketing to the masses the path to the decision making sector of the mind is still initiated with a single stimulus such as an image, sound or scent. When the attention is attracted, keep that initial stimuli active like the hypnotic dance of the cobra, then use the other senses to input messages for instant or future action, in most cases this action is a purchase.

Using radio and TV to promote a business on a shoestring or unlimited budget is like passing up a brand new luxury sedan for a 1985 Hyundai. These methods are out of date and should only be used as modest forms of passive branding while the heavy lifting of promotional branding and call to action publicity marketing should be done with online video, social and news bookmarking, press release distribution, blogging, unique article distribution, Podcasts and other innovative white-hat methods that cater to habits of modern man.

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Bad Credit Investors! Bad Credit? No Problem, Guaranteed Funding

By James Scott

With the titanic sinking of the economy and banks holding on to the bailout money they were supposed to be lending that was meant to stimulate the economy, the entrepreneurs are once again, thrown to the wolves.

Now there are phony, flybynight consultants popping up on the web who are reselling private placement memorandum authoring services. It's unbelievable to think that a company will spend $5,000 to $20,000 with an absolute amateur who doesn't know the first thing about a PPM or the legalities of this document that can lead to the client getting sued by investors down the road.

Who is looking out for the client? Sadly, no one seems to be looking past the almighty dollar and actually trying to help the entrepreneur succeed in raising the capital they need to grow their business which will lead to job creation and stimulating the economy. If you're a business that's trying to raise capital here is some advice on how to prequalify a Private Memorandum service to find out if they are truly the author of your document or if they are simply using a template that will get you burned down the road or if they are simply taking your money and outsourcing the service to another group that has no real compression of this intricate document.

Ask them, in a stealthy way, to define these basic terms that are simple for anyone that does this for a living. What are Blue Sky Laws and how does that affect you when you're raising capital? What is and do they include a complete state legend with your PPM? What is the difference between accredited and non accredited investors and how many of each can be used with each of the 3 types of Offering Memorandums?

What type of solicitation laws does the SEC have in place for a company that is fund raising with a PPM? How can you prepare for due diligence before the PPM is completed and in the hands of investors? These are just some of the most basic questions that will give you a feel for how well the consultant you are speaking to truly knows this industry. Always get all your questions answered before going with a consultant in this industry. Never go with a pushy consultant and always remember, the best Regulation D (PPM) consultants will answer all your questions without up sells or 'hurry up because this is a limited time offer' mentality. The SEC created Regulation D exemptions (PPM) to help companies raise capital in a streamlined, simple way and this is an incredible method for any business to raise a little or a lot of money. Find the right consultant that includes everything in one, cost effective bundle and you're on your way to getting the cash you need for your expansion objectives.

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Understanding Keyword Selection - What are Google AdWords Keywords?

By Greg Cesar

Your Google Adwords campaign will flourish if you master understanding keyword selection. When you know how to accurately describe your site, then there will be more chances for Internet users to discover your web site through the Google search engine. Understanding keyword selection is a necessary skill of internet marketers.

Your Google AdWord keywords need to accurately describe what your website is offering so that you can drive traffic to your web pages. Therefore, the right keywords for you need to relate directly to your business services and products.

Tip - Grab a pen and paper before you progress and write down every Google AdWord keyword that relates directly to your business.

Congratulations! You have taken the first step in understanding keyword selection. Next requires a more innovative way to understanding keyword selection. You have to filter your terms to narrow down the search results. This will increase your chances of ranking first for that search term. Don't lose sight of your goal, which is to have your website on top of any other search results. This means you have to be niche-specific. This guarantees that your click-through rate or CTR is high. This maximizes your Google Adwords advertising campaign.

To find specific Google AdWord keywords and phrases, think of the following aspects:

* Business Location: If you sell flowers in Grove Beach, Arkansas, then add this to your Google AdWords keyword list.

* Product or Service Type: Include the type of product you are selling. Does your business belong in an industry?

* Product or Service Cost: People gravitate towards bargains, so if you're holding a sale for your merchandise or you're offering other items at a discount, then these terms should make their way in your list of Google Adwords keywords.

* Products or Service Branding: If you sell branded products, then include the name of the brand in your Google AdWord keywords.

if you want to succeed on the internet, then picking the right keywords are essential. This is where you want to take your time and do things the right way. The effort you put here will be rewarded with a website that converts more visitors into paying customers

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Enhance Your Website Engagement Levels Through Quality Graphic Design

By Charles Patel

Good quality content is just one of the many requirements for attracting traffic to your site. One needs to package the website appropriately to make it presentable and appealing to the users, and graphic design can play a very important role in this.

A typical website uses many types of graphic design elements. The logo is a representation of your companys identity, and a well-designed and attractive logo is necessary for every website. The logo should suitably convey the nature of your products or services and also create a recall in the mind of your website users. This is quite important in developing the image of your company.

Graphic design also plays an important role in enhancing the general website layout. The header of the website and navigation layout is crucial for a website, and can easily be optimized using graphic design. A neatly organised and visually interesting layout should be opted for, and an overload of graphic elements should be avoided.

A good website graphic design is developed keeping in mind the content of the website and desirable user experience. After a conclusion has been reached concerning the presentation of content and things that attract users, a graphic design approach should be developed based on these observations.

Graphic design can be used to draw attention to the recent offers, promotional schemes and the most used portions of the website. Going overboard by incorporating too much highlighting or design can perplex users and repel them from the site.

Colours of graphics of a website should be selected keeping in consideration the theme of website and only a limited number should be used, as a complicated colour scheme is usually unpleasant.

Appropriate graphic design can significantly enhance the look and feel of a website and can even aid in establishing credibility. Effort invested in optimizing the graphic designs of your website will yield good returns in the long run.

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Thursday, October 29, 2009

Factors To Take Into Consideration During Logo Design And How To Gauge Its Effectiveness

By Cedric Khan

Whether it is a multinational organization or a local business, every firm has to get a smart logo designed which would reflect its philosophy. The logo should be visually appealing to the customer and must trigger quick brand recollection, and thus it is always advisable to get it designed by an expert logo designer.

Since logo design will go on to decide the brand image of the company, it is important to make a comprehensive background check while selecting a logo designer. He must have high levels of creativity and must have managed hard tasks in the past with positive outcome. He must also be competent in handling deadlines and accommodate your original recommendations in the logo.

There are some important aspects that define a good logo. There must be a perfect blend of pictures, colours and text so that it looks both appealing and soothing to the customers. The logo must be one of a kind so that it highlights the firm and separates it from other competing brands.

The logo design must make an attempt to reflect the main business of your company in a meaningful way, so that the customers know at sight of it what your firm represents. It must also be capable of standing the test of time as the last thing you would want is searching for a new logo after a short period.

It is hard to assess the efficacy of logo design. In fact it can take months for a new logo to develop an impression and permeate in to the minds and hearts of customers, and finally result in more sales or market share for the business.

But this does not mean that you can never have an idea if the new logo will find favour with consumers. Market research will give you a fair picture of how consumers will connect with the new logo design. The test market concept's application can enable you to do this in an effective manner.

A test market is a relatively small section of the overall market, where you can launch the new logo design, and then do a study to understand how people are responding to it. By aggressively promoting the new logo in the test market you can ensure that you will not have to wait for months for people to begin recognizing it.

With this you can assess if there has been a rise in revenues of your product in the test market, and if the opinions of public about your company have altered since you started promoting your new logo. If you get positive results, you can be quite certain that your logo will perform well in the overall market also.

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Web Design: Considering Your Audience for Maximum Impact

By Adriana Noton

As you consider designing your website, you will face many important decision. What content will be the primary focus of the home page? What images will you use? Where will the main navigation bar be located? Before you even begin the project, you must take the time to consider your audience so that your final design will have the best possible impact.

Consider, for instance, a website that targets corporate executives. This website should not contain cutesy graphics, several sound clips and extremely bright colors. These are not considered formal, and they will turn away the business of the serious businessperson.

On the other hand, if you are creating a website for teens, you should spend some time researching catchy music, creating cool graphics and choosing bold, appealing color schemes. In this case, cartoon-like graphics may be appropriate, provided they are not designed to look too much like a children's book.

Consider Your Audience for the Look

The look of your web design is going to be the most important place where you need to consider your target audience. Your potential client or customer needs to open up your website and feel at home instantly. If the visual look is unappealing to the target demographic, your product, service or content is going to mean little. It will never be considered or read, because the potential buyer or customer will simply click away to a more appealing site. Take some time to explore other sites that appeal to your target demographic, and take notes about the features you see that they all have in common.

For a site catering to businessmen, a simple, clean web design with classic colors and easy to navigate buttons is ideal. The younger audience enjoys animations, bold colors and modern design elements, even enjoying a little bit of on-page clutter somewhat. If your audience is primarily female, add some feminine design elements to the page. No matter what, though, keep the page readable and appealing at first glance.

Consider Your Audience for the Language

Whether you are writing your own content or hiring a writer to do it, you must consider your audience as you write the information that will be included on the page. Use terminology that is familiar to your target audience. If necessary, define words that would be foreign to the target market. Use the "grade level" assessment tool in your word processing software to decide whether or not you are writing on the level of your average reader. Keep in mind that the average adult does not read on a post-high school reading level.

You also must decide whether the tone will be formal or informal, and that will also depend on your audience. How is your audience used to being spoken to? Would you naturally talk to a member of your audience as a friend, or would you be more formal if you were conversing with them in person? Incorporate that tone into your work.

Consider Your Audience for the Layout

Finally, keep your audience in mind as you create the layout of the site. An audience who spends most of its time on social media sites, like college students and online entrepreneurs, may expect one sort of layout, whereas an audience who regularly visits retail sites will expect another.

Put important information where it is expected, like contact information and shopping cart access. Do not bury the items your audience needs to find in hopes of generating more sales. This will only serve to frustrate people, not help your bottom line. Remember, in every aspect of your web design, you must consider your audience and create a website that will be as effective as possible.

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Tuesday, October 27, 2009

Basics About Local SEO Service: Tips From SEO Experts

By Jennifer Mashti

These days, the local SEO is becoming more and more popular. As a result of this, several local SEO services are coming out every day. However, this has made it very difficult to choose the right local SEO service. After all, you want to make the most of this unique type of online marketing. So, it will be wise to consider certain points before you pick up the right local SEO service for you.

However first and foremost you need to understand what the technique of local SEO is all about. It is essential to understand it you should first have a look at the search terms in SEO in the past few years. This for sure will allow you realize that the growth has been significant in this area. Well, the keywords are very important aspects. If you don't have the keywords that the people are using, you will be lost in the infinite web space.

So, when you are picking up the company the budget should not be your major concern. In fact, being cheap or expensive does not mean anything. Rather, you have to ask question to check out whether the company has the potentials to meet your needs.

There are different types of SEO companies that you will come across. It can be a small company that acts like a web developer, or it can be a huge organization with plenty of services to choose from. Of course, you have the choice to find out the company that is offering the service or services that you want. So, it is important here to understand the real needs of your website as well. Whatever services they may offer, you have to ensure that the company understands the sales and marketing thoroughly and should realize the right course of action for your company.

Before going for an SEO company it should be noticed that things need to be flexible and you have to be careful about that. Other factors like feedback, customer care, fee etc. needs to be considered carefully as well. However, in most of the cases, people ignore these points and eventually end up in bad contract.

Also judge the fact if you are comfortable with the company because if you are not, then there is something wrong about it for sure. Well, being comfortable does not mean that you have to establish friendship with a person, but to develop a respectful relationship that you can trust.

A great fact about SEO marketing is that the basic patterns can be performed quite easily and for sure search engine optimization is not a very complicated task. However, it demands a lot of hard work. If you are ready to do that, you can do the local SEO for yourself.

So finally be judicious in your selection. If you are doing local SEO by yourself, you have to focus a lot on the article marketing. There are article directories that can help you in this respect. After the basics are done properly, you can go for the specialists to have better results.

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Just Where Do You Get Google AdWords Help From? Finding The Best Online Help about Google AdWords

By Greg Cesar

Are you amongst the thousands of business people who have used Google AdWords and felt consumed by the complexity of this form of advertising? Have you screamed "Google AdWords Help" at the top of your lungs and then felt like tearing your hair out because you just can not understand what a quality score is and how this relates to your landing page?

Don't worry, you are not alone! In fact, many business people simply do not have the time, or patience, to persevere with Google AdWords, and many look for Google AdWords help so that they can get their online advertising program underway and begin to see their pay-per-click advertising work for them.

Now, I'm reading your mind and asking, "Just where do you get Google AdWords help from?"

If you know where to look, you'll find people who have already used Google AdWords successfully and are willing to share their knowledge with others. They have already tested the waters and removed every hindrance for your success. So the crucial answer to the question, "Just where do you get Google AdWords help from?" should be answered with, "Only the tried and tested Google AdWords users."

Armed with years of experience, experts in Google Adwords will help you succeed as you use this advertising platform. The help that they give will help you create more traffic and convert these to customers who are happy to avail of your products and services. With their help, you will be able to design your own Adword campaign that is strategically designed for your own business. This happens simply because you are the one manning the helm.

With the proper help, you'll be able to work with what you have and grow this investment with Google AdWords. But if you think you want to concentrate your efforts on developing your business instead of AdWord marketing, there are competent companies who can manage your campaigns for you.

Fact: Getting help for Google AdWords is enough so you don't get frustrated.

Seek Google AdWords help today and see a happier, healthier you in your financial future.

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Realtor Publicity Marketing Plan That Will Change Your Life

By James Scott

Hey you! Yeah you! Do you want to fine tune your publicity marketing plan. Publicity without tapping into the emotions of the individual is just a blur of words and sounds in a language that no one can understand. Publicity that plays the strings of human emotion suddenly becomes the sirens song that brings the masses to your doorstep. Publicity with an aim of tugging at the heart, getting to the root of human desire and the call to action as the solution to all their emotional, spiritual and greedy needs transforms a simple branding message into a 'come to Jesus' message at the end of a televangelists tent meeting where the mind and heart have been softened and the masses come clamoring to the front to be saved.

Grabbing into the emotions of the public must be done in a stealthy manner. The publicist or marketing professional must place the media in such a way where the future client is constantly bouncing into the brand message each day.

One of the most powerful ways to do this is by understanding the subconscious mind of the client so that their online web search habits can be predicted and patterned so that in every direction they are being politely bombarded with your brand message as the be all and end all solution for whatever ails them.

This can be achieved by tapping into the various genres of online media such as video, blog, social book marking and press release and article directories just to name a few. Material existence is a blurred vision on a gray wall, the infusion of mind and emotion is what brings color and definition to our reality.

It's the same thing with publicity marketing; words are meaningless without the element of emotion which add color, feeling and definition to the message being passed along to the public.

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The Illustration Work Of Lindsey Meredith

By Kerisha Collins

Lindsey's on-line portfolio demonstrates her design talents. This freelancer from Ohio, is a master with Traditional Illustration, Graphic and Web Design.

In 2008 and with over 7 years of design experience behind her, Lindsey decided to create a design service, Link Creative. With this, she hopes to fulfil customers needs by providing them with custom designs.

Lindsey is powered by the need to create illustrations from scratch and spend as many hours as it takes on it, to make it her perfection. Not only does she do this with her free-hand's, she keeps this style of creativity for all of her designs.

None of Lindsey's illustration or design begin without thorough research of the client's goals, target market and needs. Link Creative is always looking forward to taking on new creative challenges, and helping their clients in that process.

The skills Lindsey has are on an advanced level of freelance design. The work she has done for her client, comprises of a web page design and some print work for business cards and hand tags. With ability to create different specifications for customers needs shows that Lindsey is way ahead with design mediums.

She has managed to differentiate herself from most services by providing a custom platform for clients. But not only is Lindsey willing to help the customers meet their goals, she is willing to go that extra mile to set up those specific details they require to also set them apart from their competitors, when designing something like a logo for their company.

Her design work is some of the best I have seen from the selection of on-line portfolios so I think if any of you freelancers out there would love to get some advice from Lindsey and Link Creative, visit the web site!

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Advantages of Landing Page Design

By Carla Carl

If you are thinking that you will no longer have a chance to get a good quality site for your business in a low cost? Well, thankful that there is already a review site templates. The review site templates have the power to help you earn some serious income. Yes! That's the secret of the site templates. The moment they reached your site, it means that they already interested with your product.

The purpose of the site page is to give a little push to your visitor to convince them to buy your product. Your visitors are checking if your page will give them what they want. So, in short, your site page is really your bridge to either success or failure.

The review site template has its advantages, and we must know those advantages to make sure that this really good for our site. The first is, it is affordable to use. Most of the page design now a day is expensive which makes other online marketers to lose their chance to have a good quality site pages. Well good thing that there are review site templates that are available today.

For those who are having a hard time to customize, the review site template is the best choice for you, because it is easy to customize. In just 10 minutes, you can already have your site run through the internet.

If you are worry if your site will have the same as the other site, well, you're wrong, because these review site template have the add-on features that you may use to come up something unique and stand out from the others.

The forth thing is the review sites comes the demand for good quality yet affordable review site templates. We all know that designing review pages is a relatively hard and complex job which requires a lot of your time, your skills and patience. A lot of people don't have all these three requirements in the right combination so having ready-made review site templates offer just the perfect solution to their problem!

Using the review site templates take the guesswork out of the equation. With review site templates, you don't need to go back and forth to your designer, who may not fully understand what you want to see in your site.

To be able to make your business grow, earn customers and to succeed, you must make a good and unique site page. Even though your budget doesn't afford to hire a professional designer, the ready-made review site templates are available to give you your desire site for your business with good quality that is almost the same as with the professionals.

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Pay Per Click Management - Pay Per Click Management Made Simple

By Greg Cesar

Pay per click management starts when you launch your Google AdWords campaign. This is the time for you to develop your strategy on how to market your business and to design a campaign that will help you reach your business goals and other objectives. But pay per click management doesn't stop there. You must also have some way to monitor the effects of your Google AdWords campaign and make adjustments to make it more in line with your business goals.

Since pay per click management requires you to adjust your Google AdWords campaign, you have to know when to do this and what these changes are to get your return on investment.

This makes your business profitable. When your business earns a profit, then that means you can continue earning your own income from this business.

You have two alternatives on how to go about your pay per click management. You can choose to do it yourself or have a company that specializes on this service. Although the first one is cheaper, it also consumes your time. When your skills are better to be used elsewhere, you can have another company to do your this tedious work for you.

The good news is that there are pay per click management firms out there who are not only willing to set up your pay per click advertising campaigns, but they are also able to offer you daily bid monitoring reviews of your advertising and campaign optimization as well as help you develop a strategy for your business and manage your keywords. In addition to this, many pay per click management companies will offer you click-through and conversion rate reports as well as allow you to see where your advertising is positioned by measuring your return on investment by keyword or keyword ad grouping. This means that if you have little or no time to devote to pay per click management, then you can still manage your Google AdWords campaigns.

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Monday, October 26, 2009

What is it About Site Submit That Doesn't Help

By Richard Shell

Did you know that you can delay your SEO results by submitting your sites. The best way to get a site into the search engines is to let Google find you. If you go out to the search engines or pay a service to submit your site, you could quite possibly delay your results.

What you should be doing is spending your time getting links from sites. There are several strategies you can use to get yourself links. Even if you just go out and post comments on BLOGS it is better for your site than submitting it to the search engine. Telling the search engines that you exist does not mean you will be ranked faster.

You can get ranked super fast if you can get some high pr sites linking to your website in a short amount of time. The rumor that getting a bunch of links all at the same time will hurt your site is not true. I always work very hard to build a lot of links to my websites. I never stop I am a very aggressive link builder and though I have experienced the sandbox from time to time, I always come out and move right up the rankings.

The best way to get myself moving and the best way for you to do it is to simply start building links to your site now. It does not even matter if your site is even done. Start building links now when the site gets done you will have a good ranking.

I want everyone to succeed at SEO. I think these small businesses that are in the internet are the backbone of the economy. If I can help you compete with these big brands then I am going to do anything I can. So your first step is what? It is to build links, not to submit your site to search engines!

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Sunday, October 25, 2009

AdWords Pay Per Click Advertising - Google AdWords Pay Per Click Advertising Campaigns Defined

By Greg Cesar

In 2007, Google AdWords pay per click advertising bested its competitors by generating over $16 billion in revenues. It became the most popular source of income for Google today.

The Google AdWords pay per click advertising method caught on with online business owners and now, it's an acceptable advertising model if you want your business to succeed online. However, those who cannot understand this advertising model may be wasting their time and money making this method work for them because they don't truly understand its concepts.

Fact: To master Google AdWords pay per click advertising, you first must understand how the concept was created and also be made aware of the products history.

Bill Gross first developed the idea of AdWords pay per click advertising. He got this idea from the concept of the Yellow pages which divides businesses into certain categories or keywords. People who need certain products and services only have to look for these keywords and a list of businesses are presented to them. This concept generated more consumers and when applied online, ushered in a new era of advertising.

Google wanted to purchase Gross concept but the two parties cannot agree. In 2000, despite its inability to negotiate with Gross, Google started the AdWords pay per click advertising. A court dispute ensued and the courts awarded Google the full rights to the AdWords pay per click advertising concept.

Google first offered the Adwords pay per click advertising to business owners by asking for monthly fees. Google then managed the campaigns for the business owners. Later, Google gave business owners the ability to manage their own advertising campaigns. They were able to do so through an online portal.

Business owners find that it's more cost effective to hire specialists in the AdWords pay per click advertising method. They've realized that these online marketing specialists who have studied this method for some time knows what works or does not work in online advertising.

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Ten Effective And Free Ways To Show Up In Search Results Of Search Engines

By Virginia Chou

If you are in a limited budget also there are many effective ways to show up your business website in search results of search engines and to drive free traffic to your website. Very successful online marketers have used the following methods to get their business off the ground to start generation sales.

Below I have listed some of the different ways to show up your website in search results of search engines.

SEO (Search Engine Optimization): Search engine optimization is the technique used to make your website appear higher in the search engine rankings. The objective of Search Engine Optimization is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site.

Some Quick Tips to Improve Your Site's SEO

1) Select the best keywords 2) Put your main keyword in your URL. 3) Put your keyword in the title on your home page. 4) Get incoming links using your main keywords is anchor text. 5) Link back to internal pages on your site using your selected keywords as anchor text.

Exchange Links with Partner Sites: It is a great idea to trade links with partner sites. Exchanging or trading links with other relevant sites, both of them could benefit from it. The efforts will beneficial both sides and it will generate doubly enhanced traffic. So try to find more partner sites and exchange links with them, but make sure your site in not like a link-farm, that would be even worse, usually 10 to 20 sites are good.

Pay per click (PPC Advertising): Pay per click is an advertising technique used on websites, advertising networks, and search engines. But cost is really big and it depends on lots of factors. First being it depends on which keywords you use and how many people click on your ad. Advertisers bid on keywords that they believe their target market would type in the search bar when they are looking for a certain type of product or service. The key to PPC marketing is to start out small and test. If you start getting the desired results then gradually increase your daily budget because you have a winner. If not, then look at your campaign and tweak your ad copy, your cost per click and your keywords.

Press Releases: A Press Release forms the very beginning of a public relations campaign. Press releases can bring high quality prospects to your site. You can optimize your press release for targeted keywords. When someone goes to Google or any other search engine to type the keyword, your press release can show up in the search engine results. As a result, prospects will have the opportunity to read your press release, and review your site.

Online Classified: An online classified ad is just like a classified ad in a newspaper with free of cost. The ad is usually two or three lines of text with a link to your website. There are hundreds of free online classified sites. Just do a search and you will find numerous choices.

Article Marketing: Article marketing is a very easy, low cost effective way to bring very high quality visitors to your site. Writing good articles and getting your articles posted in popular online article directories is the basic strategy here, and it does wonders for your credibility. You can optimize your articles for targeted and specified keywords so that they appear in the search engines when prospects search for your keywords. There are many places to distribute your content in the internet, so that you have the largest audience possible, reading your articles.

Facebook and Twitter Social Marketing: Facebook, twitter these social networking sites are not just for teenagers, it's an awesome place to network with many entrepreneurs who come here to begin building their own personal and business brand. Be yourself in these social networking sites, so you can attract followers and friends that resonate with you.

Blogging: The term blog is a short term for Web Log, and it describes a certain type of website surfacing across the internet for the last several years. A blog is like a website, but you can add your own content when ever you wish. Blogs can be about personal life, business life, or a combination of both. Your blog posts can show up in the search engine results of Google and Yahoo, for specific targeted keywords what were in your blog post.

Forum Marketing: Forum marketing is a simple and cheap way to establish you as an online authority figure. One good thing to always remember is that people buy from people they like and trust. Your job is just to be an effective participant by adding value to conversations that you are interested in. You are able to add a link to your website in your signature.

Video Marketing: Video marketing is everywhere anymore. More and more people are utilizing the power of video marketing on their website, in emails, and in online sites like YouTube. The possibilities are endless. To see and hear someone tell you about something is a very powerful marketing strategy.

Social Bookmarking and Social News: Allow your users to share your website so that your users will bookmark your site with popular online bookmarking services. Also submit your site into various social news sites as appropriate.

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Saturday, October 24, 2009

AdWords Pay Per Click Advertising - Google AdWords Pay Per Click Advertising Campaigns Defined

By Greg Cesar

Google's AdWords pay per click advertising is the search engine's main source of revenue, which reportedly generated over $16 billion during 2007 and put the search engine in front of its competitors in terms of profitability and popularity.

Because of this, Google AdWords pay per click advertising became a great way for online businesses to advertise their products and services. For someone who knows how Google AdWords works, it's a very effective tool for marketing your business. However, for someone who's new to this, it might be a wasted effort because the technical aspects of this advertising method may be difficult to understand.

Fact: In order to appreciate Google AdWords pay per click advertising, you have to know how this concept came about.

AdWords pay per click advertising was originally thought of by Bill Gross who developed the concept from Yellow Pages advertising, which uses text ads that are tailored to specific business needs in order to attract sales leads and potentially new product and service consumers. If you take a moment to review Yellow Page advertising, you will discover that most ads actually use words that relate directly to a business or service to capture the attention of those searching for a product or service. Hence, this concept was then applied to online initiatives to make finding products and services easier for the consumer while generating an income for the search engine using the methodology.

Google was very interested in Gross' ideas and offered to buy the concept from him. However, the two cannot reach an agreement and Google later launched the advertising model. Gross sued Google but the courts decided on Google's side. Now, Google owns the AdWords pay per click advertising model.

Initially, Google AdWords pay per click advertising was set up and managed by Google who asked business owners to pay a set monthly fee. Today, Google AdWords pay per click advertising is run and managed by business owners themselves from a self-serve portal.

Business owners find that it's more cost effective to hire specialists in the AdWords pay per click advertising method. They've realized that these online marketing specialists who have studied this method for some time knows what works or does not work in online advertising.

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SEO - Black Hat or White Hat

By Kurt Naulaerts

Since there are so a great many techniques available in search engine optimization or SEO, webmasters have classified these as either white hat Search Engine Optimization or black hat Search Engine Optimization. Many individuals ignore the SEO protocols that search engines set and use those that are not accepted in order to obtain the visitors or traffic they need.

The Methods

White hat SEO is the term utilized to describe techniques that abide by the directives and conditions of search engines. Techniques banned by the search engines are used by people who are known as as 'black hat' SEO exponents. There is an continuing battle between people who employ white hat and black hat SEO. The ethics behind what black hat operators do is not what you might see as morally suspicious. Search Engine Optimization may be controlled by black hat practitioners, but they likewise say that the methods are highly satisfactory with the sole purpose of boosting website rankings.

Following the Rules

There are many methods that you should avoid if you wish to rank well and get on search engines' good side.

Steer clear of the employ of obscure text.

You'll get into trouble if you place white text or light yellow on a white background as search engines are able to still notice these. Search engines are much cleverer these days and know how to evaluate relevant first-rate written content on a website so the old times of over-stuffing articles and site subject matter to improve rank, is over.

Points to Avoid

The subject matter of a website is judged after it has been indexed by the automated robots that visit every page on a site. Where a web page that is designated for people to view but a robot is sent to some other page to be indexed, is called cloaking. Search engines hugely detest this practice, consequently you should also keep away from doorway pages. A page that is trying to rank high on the search engines but hasn't any real content is described as a doorway page. Orphaned pages may also be viewed as doorway pages by search engines and a site or page might incur punishments by having these.

Spamming is an activity you should stay away from.

Spam is described as unusable pages having no content and simply created to rank high on search engines. When you discover these links you think you may have discovered a relevant page but observe to your annoyance that the only things on these pages are ads for you to click. You should steer clear of this type of page too as they're also considered as doorway pages.

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Corporate Logo Design: Why You Should Do A Pro Logo Design - Some Tips

By Nathan Ha

A logo must convey the importance of your brand in the simplest way possible, but this simplicity is not always easy to achieve. Further, a logo must be appealing, with a slick design, which makes the task of corporate logo designing even more difficult.

The job of a pro logo designer is to communicate the significance of a brand through a smart design. His expertise and training enable him to communicate the message clearly in a logo. This is the reason why when it comes to designing a logo, nothing less than a pro logo designer is suitable.

Some of the considerations which affect a logo design are the important elements of graphic design like coloring, special typography, appropriate shaping etc. It is thus a highly technical and creative activity, which requires professional involvement. Logo designers can design logos which are unique and attractive - in a short period of time. For instance, they know that a logo for a courier service business has to communicate movement and pace, and can design an appropriate logo accordingly in a short time frame.

A critical skill needed for designing a great logo is the ability to work with graphic design software comfortably. The logo designers handle every aspect of logo design with professional ease, and years of experience means that they can think on their feet, and come up with impressive ideas quickly. A logo of almost any style can be designed by a logo designer taking into account your requirements since they are usually supported by software and graphic design experts.

Corporate logo design can be the most critical step in building a brand, so do not take it frivolously and hiring the services of a pro logo designer will be the best decision you can take in this regard.

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Hosting Reseller: What Is This?

By Angus Green

What is a hosting reseller? This is an important question, because there are a great number of hosting companies, but a large proportion of these companies are, in fact, hosting resellers. A hosting reseller is someone who buys hosting packages from a supplier and resells them under their own brand name. This system is an excellent business opportunity, with many advantages.

Hosting reseller needs in the online world are constantly growing, because more businesses and people are hooking up. They require value in inexpensive services for good quality. The market is still at the bottom of the growth curve and this means that you can get involved and earn great money.

One of the keys to this is that as a small, private hosting reseller you can offer clients what large companies cannot. You can offer a level of customer service and attention to detail that many people crave but cannot find elsewhere. In this way you'll help yourself stand out from the crowd, and you'll be able draw in new clientele.

In addition, acting as a hosting reseller you can also take on many additional services. For example, you can help design websites for people and you can help them market their services online. This is another way that you'll stand out from the large businesses that exist, and another way in which you can really create for yourself an independent, thriving business.

The best thing about being a hosting reseller is that no-one will know that you are the middleman. You can redesign your brand, logo and trading name to create your own image. This means that you can create your own business and your clients deal with you, not your supplier.

The good news is that it is inexpensive to get started as a hosting reseller. The outlays are relatively small and there are no large, monthly overheads. Rather, you can rent out large chunks of server space and make a tidy profit reselling it to clients.

You may also be surprised at how easy it will be to manage your new clients. Using a content management system, you will be able to deal with all of your clients and their websites separately. You can manage them all, make changes, bill them and so forth without much work or hassle.

It is clear that being a hosting reseller has a wide range of pluses. With a relatively small startup investment and almost no risk, you can create your own business. If you are ready to put in some work to create an outstanding and high return business, you should become a hosting reseller.

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Friday, October 23, 2009

Excellent Business Website Design Must Also Generate Highest Ranking in Search Engines and Also Great Traffic

By Tony Khatemi

Most conversations between website developers or graphic design firms and clients, small business or otherwise, follow along the same basic lines. Clients express how they'd like the graphics to look, the certain look and feel they want sites to have, the impressive designs they want conveyed. They often share how they feel about their sites and the importance of making them look incredible and different.

The best website design regardless of clients requirement for excitement, is one that is pleasing to the eye. But the web design that captivates the audience and wanting for more is "the content". The most amazing graphics and incredible flash web design will lose its luster after the first few seconds of the visitor's amazement. What keeps him or her at bay is the rich relevant contents.

The website flash design and incredible website graphics must also have infusion of fantastic contents that captivates the visitor.

For many years my business was only developing e-commerce, shopping cart designs for small businesses and large businesses. Sometimes language-specific sites and many of the times basic high-end graphic design sites. Content was provided by the client and we would incorporate that content into the website.

I would simply take the content provided by the client and plug it into an intuitive and well-designed site. It was always highly professional with lots of flashy and over-the-top, eye-catching elements. Usually, the customer was more than satisfied with the end-product. Many graphic design companies, or website design firms offering cheap prices, may be content to continue operating under this model.

But looking back on that philosophy, I have to laugh. The World Wide Web has changed so drastically. As more and more people get on the web, the savvier they get and the thirstier they are for good, solid information, and lots of it.

Now in the era of twitter and facebook, a more effective approach to website development is necessary. Web content are the most important design of a site. Static sites are dead and building sites with great content and evolving content is very important.

Integration of researched keywords into the highly relevant contents is the most effective way to ensure keeping the visitor at the site for more than 15 seconds.

Promoting great content is the key to survival of the website and using social media cloud and other technologies to entice the surfer to visit and view those contents is key.

Blogger, Wordpress and many others free blogging sevices. Article writing, video marketing, podcasting and RSS feed is other means of providing information to the surfer.

We must use the latest and most sophisticated methods to design, deliver and ultimately place relevant information in front of the targeted audience.

The key to survival and continued life of website is information and traffic. Keeping the targeted audience at the site for long periods of time with fresh and most relevant information is vital.

It is now the responsibility of the website designer, ecommerce developer to not only provide a high quality website design but also incorporate all elements that support optimization, ranking and good traffic.

It takes a lot of effort to make sure site content is ranked at the highest possible level in the most important search engines. On the web, number one is the only one that visitors will flock to in droves, so number two will get five to ten times less traffic, and so on down the line.

Our responsibility is to first help our clients generate fantastic contents and to incorporate those optimized contents with well balanced site. We then promote the site to the first position of google and with proper processes ensure their ranking for a long time.

We take pride in our ability to meet our customers' needs. We build great sites and help you promote them to number one in the search engine rankings. We want to meet and exceed the goals of your website. You can measure our success and yours when the websites we design for you meet your goals, land at the top of the most important search engines and bring maximum traffic to your website.

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The 3 Top File Formats For Photoshop - Which Is Best?

By Jeanene Fisher

As you have become more familiar with Adobe Photoshop, have you noticed that the program allows you to save your images in several different formats or types of files?

An understanding of these three different formats is necessary when working in Adobe Photoshop. With this knowledge, you will be able to make the most of your digital photo projects.

Many different types of image files exist; here are the most common ones used in Photoshop.

PSD: This is the most important file format for digital photo editing. A PSD file is a Photoshop file format. There are two main reasons for using PSD when working on your digital photos. To begin with, PSD files allow you to work in layers and channels. This saves your work without compressing the layers. This does result in a large file size. Secondly, PSD files do not lose their image quality as you work on them. Since there is no compression when the file is saved, there is no lost data. Save your work as a PSD file until you are finished editing your image. Then you can save it in a more appropriate file for each particular project.

A well known and commonly used file is JPEG. This stands for Joint Photographic Experts Group. As with many formats, files saved in JPEG are compressed, allowing for a smaller file. As with any compressed file, some data will be lost each time the file is opened, edited, and saved. JPEG files have the advantage of working quite well on the Internet and they come with a variety of applications.

GIF: Graphics Interchange format is popular for web use and other Internet applications. These files are typically small in size. Therefore, they load more quickly in Internet browsers. GIF files are limited to a maximum of 256 colors.

More file formats than we have listed do exist. They are not generally used very much and are not good for Internet use.

PSD files are the best way to save projects until you are finished with the editing. After that, use a JPEG or GIF file to save them.

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Key Factors that Separate One Web Design from Another

By Adriana Noton

Web designs can vary quite a bit, not just in quality and method of implementation but also in look and feel, and in what type of responses they evoke in users. The different elements that contribute to the unique impact of a web design can be broken down into layout, color and texture scheme, and typography and rhythm. When used together strategically, these three elements can create a wide variety of successful web designs.

Layout The layout of a website can help to determine not only how it's perceived, but also how it's used. Most website designs consist of a header and footer region, both of which house important navigation links and span the entire width of the screen, as well as one or more columns in the body area for displaying text, images and other blocks of links. Using several columns within the body area is great for presenting users with a variety of content options, or promoting a large quantity of thematically unrelated content. A body area that uses less columns is great for focusing users' attention or allowing them to consume a big piece of content without further navigation.

Often, depending on the specific page within a website, the number of columns that are appropriate in the body area will change. For example, a news website or online merchant may want to display plenty of different stories or products on their front page, then present the user with bigger, unbroken content on inside pages once a story or product has been chosen.

Color and texture scheme The color and texture of a website can go a long way in establishing its mood and energy. Loud, vibrant colors can be used to create a buoyant, boisterous effect that communicates high energy and a fun, easy going atmosphere. On the other end of the spectrum, subdued, low intensity colors can be used to evoke a professional, strictly business, or even sombre attitude.

While a website's layout is often dictated by its functional requirements, its color and texture scheme should be inspired by the essence of its brand. It's important to conduct a thorough brand discovery process to make sure that the right colors, textures and images are used to represent a company's unique culture and promote its business goals.

Typography and rhythm Typography can almost be thought of as an extension of the color and texture scheme of a web design. Fonts communicate personality attributes; depending on the font that's used, text can come across as authoritative, brazen, honest, formal, casual and much, much more. It's important that the font expresses the character of the website's brand without coming across as jarring or incongruent with any established visual theme.

The rhythm of a website's text, or the way it's arranged within the available space, is important too. Establishing standard margins between headers, paragraphs, quotes and other unique types of text can create a rhythm at which the user will consume the content. Strategic breaks or disturbances in that rhythm can then add prominence and weight to specific lines of text, and effect the overall look and feel of the website.

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Thursday, October 22, 2009

Does it matter if I use WordPress Widgets?

By Don Beavers

Activating widgets as a tool can permit you to customize your WP blog, produce a more satisfactory user experience, and help you users navigate through your website. Widgets function almost like a plugin but are contrived to provide a much less convoluted method of changing your blogs sidebar content without having to learn any HTML code. Think of widgets as accessories that you can add or take away from your blogs sidebars.

WordPress is the most popular blogging platform in use, partly because of the handiness of widgets and plugins for dead-on target customization. WordPress widgets function together with themes and plugins to release your creativeness and will empower you to take control of your website.

What are these Widgets?

There are three primary components to your blogs WordPress template. These are the theme that you select for appearance, the plugins that will provide particular characteristics to your web log, and widgets that allow you to customize the presentation of your blogs features. We will review each of these components.

WP Themes:

A WP theme gives you absolute mastery over the look and feeling for the presentment of your web log. Look upon the theme as the external skin of your blog. It is the theme that provides your website with its special visual aspect. Choosing a theme that matches the content of your blog can greatly step-up the users comfortableness level when he or she is viewing your site. As a good example, if your blog is about training dogs you should think about using a pet based or a protection grounded theme. The graphics of the new theme will compliment your content. Selecting the proper theme also yields your blog an improved sense of believability. Wordpress themes can be modified in simply a matter of minutes and if you are employing a generic theme you should strongly deliberate upgrading. If you are producing multiple blogs you may profit from purchasing a bulk bundle of quality WordPress themes due to the respectable cost savings.

WordPress Plugins:

A WordPress Plugin permits you to bestow extra characteristics to your blog that will make it a bit more interactive. A plugin is simply a software script that was prepared to serve a bloggers needs. Once it was tested on that other persons blog it was then packaged up for others to also utilize. Nearly all non-commercial plugins are free and can be downloaded from the WordPress website. The most common plugins for WordPress provide tools that bloggers can use for optimizing your blog for search engine ranking (SEO), adding contact forms, placing news feeds on your blog, managing Adsense advertisements, placing affiliate marketing banners and links into your blog, and statistics software packages. There are many thousands of plugins available and they will allow for you to make a popular and interactive web log.

WordPress Widgets:

WordPress Widgets allow for the effortless addition of your design components and your plugins to your WordPress sidebar. This permits you to truly personalize your blog. Employing widgets means that you do not need to translate HTML, PHP, or any other computer code. Widgets are similar to a plugin, but widgets are used by the web log proprietor to format the various components of the blogs content. By going to your WP admin panel, you can click on the widgets tool and you will then be able drag and drop many features directly and instantly into your blog. These include archives, search tools, a list of your most recent posts, a calendar, links to other websites, a tag cloud, recent comments and much more. Using widgets makes personalizing your WordPress blog an easy and simple task.

Why are the blogs sidebars critical?

Sidebars are the narrow columns to the left side or the right side of your blog posts. Themes commonly have at least 1 or 2 sidebars, but can offer 3 or more. Sidebar widgets are the most overlooked, but perhaps also the most powerfull component of WordPress. Simply select the widgets tool to drag and drop features directly into the sidebar area. Sidebars are as well where most of your advertisement takes place, so it is critical to create sidebars with that in memory.

Widgets allow you to easily contribute design components, gismos, tools, videos, and much more to your WordPress blog. They permit you to personalize your blog without having to spend time learning HTML or PHP. Remember to use the widget tool and it will be simple to take control over your blogs appearance.

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Tuesday, October 20, 2009

How to Find an Oklahoma Web Design Company

By Brett Keith

Are you thinking it's time to redesign your current website, or build a new one, and looking for an Oklahoma based web design business? Well, you should know you have more options in front of you than you might realize. The purpose of this article is to show you at least 10 different way to locate just the right Oklahoma designer for your current project.

First thing you want to do is Google it! Most people consider this the best possible way to find the right designer for whatever your website needs may be. The results of a Google search will bring up all the Oklahoma web designers on the net, showing listing for both local and national companies. If you'd prefer to work with a local service, check out the companies that have Oklahoma addresses and the areas codes (i.e. 405, 918,or 580) that apply to your immediate area. If you are unsure of the company's location being near your area or national, just make contact through their website and and find out.

Browse the phone book. The Feist Yellow Book and AT&T Yellow Pages have sections specifically for web design companies. This is a good option to browse through if Google doesn't give you any solid results.

Talk to your friends - if they have already had websites created, they would be able to make excellent referrals to you on which companies they had checked and refer you to an Oklahoma design business with quality service.

Next, be sure to check with your local Chamber of Commerce, The Greater Oklahoma City Chamber of Commerce, and the other nearby chambers for their member directories. You will find, quite often, there are listing for web development in these directories. You have the option of checking their websites, or calling them directly, to see if they might work out for your project.

Consider using an online freelance exchange site such as eLance, Guru, or Odesk to post a web design job description and specify in what geographic areas of Oklahoma (i.e. Tulsa, Edmond, Norman, Oklahoma City) you are looking for a designer to work with.

Don't forget to ask other business owners,(such as your banker, your CPA, or your lawyer)as they may have a list of the special services people, or contractors, they are willing to share with you. If they don't have any referrals on web designers, they might send you to other business owners who can recommend someone to you.

Look for local websites. Find a website for a local business that you like, and then scroll down to the bottom of the home page, where yo'll see who designed the website. Occasionally, web design businesses will leave their name somewhere on the site so that their good work can lead to future clients.

Be sure to look for the search feature and enter "Internet Web Design" companies to see who is listed on the Oklahoma Better Business Bureau website, as well.

Search for website that review web designers. Many of the directories you'll find online will give you a list of designers, organized by feedback left by their customers.

Look at INeedThis.com. The Oklahoman and KWTV created IneedThis together, and have included a section to address webpage design.

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Learn about Web Hosting

By Peter Hansen

It is already determined that one of the most crucial things you need to have in order to make your business a success is a web site. The importance of the net actually varies from one business to another. Some would benefit more from a web presence than others. But one things for sure, all companies would benefit from having a website, even a simple one where only some information about the company is given.

People today like to keep informed. And its always helpful when they can find the information they want without trouble. So, there is no question about whether or not you should get your own website. The real question is how much you should spend for it.

There are several different kinds of web hosting services and choosing which one to use would depend on how crucial your website is to your business.

Free Web Host

If your company is not internet-based or does not depend heavily on the website, then perhaps going for a free web host would be the best recourse. The greatest thing about a free web host is that you wont need to spend any money on it. It is, after all, free.

However, you should be prepared for downsides to using this type of service. One of them is reliability, or the lack thereof. Servers of free web hosts malfunction at times. Also, do not forget that even free web hosting services need money so that they can give you with free space. Money does not grow on trees, after all. So sometimes, you will have to contend with some ads on your website so that you can use their service. Also, do not expect that you will have an unlimited amount of space. Usually, the companies will provide you with a few gigabytes and that is it.

Shared Server

Shared servers, on the other hand, do not have the downsides of the free ones. There are almost no downtime and you wont have to put up with ads that you do not want. You also get your own domain name and a lot of storage space. You have to pay for it, of course, but you only have to pay a tiny amount monthly. Its totally cheap and the only downside is security. Overall, though, this type is great for those whose websites are crucial for business.

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Web Hosting

By Peter Hansen

The "Next Frontier" for astronauts and scientists might be outer space, but for businessmen, it's the internet. Already, the World Wide Web has turned nobodies into billionaires, creating a whole new aristocracy in the world - one that could consist of anybody, regardless of race, gender, heritage, or even age. Indeed, this is the best time for people to get rich. In fact, these days are exactly like the idyllic days where the pioneers settled and explored the rich new land. Only, this time, it's not land that will earn you money. It's web sites. Indeed, create the perfect site and you could find yourself swimming in money. The key to it is to understand what the people like and to be able to give it with good consistency and outstanding accuracy. And to do this, you need a good web host. To determine whether a web host is good or not, you must take note of these services:

Firewall

Hackers - we've all heard of them. But the true reach of a hacker's actions can only be understood when you are attacked by them personally. With just one powerful attack, you could see your life's work dwindling down the drain. So, to defend yourself against these hackers, your web hosting service must have a good firewall set up.

Website Back up

When the hackers do get in and break into the web hosts defenses, however, they have to have some back-up plans. They can't let down all their patrons because they couldn't recover when they were attacked. Good web hosting services have to give daily website back up where all their customer's files and data are stored in different back up servers to ensure that, should the need arise, they can still put everything back where it was.

More than 99% Uptime Guarantee

A good web host must always be reliable. There should be no downtimes that last for days on end. In fact, there has to be an uptime guarantee of more than 99.9%. Remember, if you are going to conduct business through your website, then you can't upset your customers by being unavailable. And your website's availability will depend entirely on your web host. You can't have it breaking down in the worst moments. So there must be some kind of guarantee.

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