Friday, December 18, 2009

Should You Include Keywords In Your Domain Name?

By Julie Johnson

The most difficult part to setting up your internet business is choosing a domain name that will grab the attention of the search engines. It can be simple to pick any name, however one that mentions your business in it is the most suitable choice. In this article you will find some help tips on choosing a domain name that will prove profitable to your internet business.

Lets start with your company name. For the purpose of this article we will say that you decided to name your business after yourself, Jacob, and that you are selling electronics. What you will want to do when choosing a domain is include your business name and something related to the business that you are running. Some of your choices may include: Jacob electronics, Jacob gaming, Jacob home entertainment or something along those lines.

Your next step will be to choose the domain that you will want to place your business on. If possible you will want to all that are available to you (.com, .net, .org, etc) in order to properly protect your investment. If fail to utilize all available domains then a competitor create an web page under your name in order to attract your customers to their own site. Another reason for utilizing all available domains is to protect your company name from fraud. It is simple for anyone to make a site, using your company name, offer products, receive money but never deliver on merchandise. This will bring a poor reputation to your company and ruin all the hard work you put into making your company a reliable place to purchase.

When you are utilizing a search engine optimization company they will also recommend these steps for choosing a successful domain name. Choosing a domain name that is relevant to your site and has rich keywords, in regards to the service that you offer, will increase your search engine rankings, as well as the amount of visitors that your site gets.

So be sure to choose the best domain name possible and add as many relevant key words as you can. If you have to play around on the internet a little bit by conducting various searches. See how some of the top search sites do it, and take your lead from them. Good luck on your business venture!

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