Thursday, December 10, 2009

Domain Selection - Building Your Business

By Veronica Carrillo

Here is a bit of news for those of you that may have been held incommunicado for the last year or so: a few days ago the domain name game changed profoundly. No longer will domain extensions be limited to the twenty-six Latin characters that we in the West are so comfortably accustomed to (you know, A, B, C and so forth); in the future, it will be possible to build domain extensions around a diverse universe of 100,000 characters from every writing script on the planet. It's not just the names that will be written in Arabic or Cyrillic or whatever anymore, but the very extension itself. Dot-com will be joined by extensions like... Sorry at the moment my aging word processing program is unequal to the task of producing scripts other than Latin.

Some prognosticators believe this is the beginning of the end for the Internet as we know it, the virtual collapse of the second Tower of Babel; others believe it to be the most wonderful advance for humankind since President Wilson's Fourteen Points freed the subject nations and brought an end to war. As usual this writer feels quite strongly about both sides of the issue.

Things to bear in mind when deciding a domain name. Some people get really stressed out, when deciding upon which domain name to choose.As long as you follow a couple of basic guide lines, this task should be enjoyable and exciting.Pick a name that is easy to remember. Firstly, if we refer back to our imaginary domain name from the previous chapter above, we will be able to remember "domain name buying" a lot easier, than say "your web domain name registration created for you" Now that was a bit of a mouthful wasn't it? You might find that an easier way to remember it, is by going over it again and again and again and for yourself, that might work ok. But when you verbally pass this on to someone, what are the chances of them finding your website... very slim. Have you ever played Chinese whispers and that's without the www. to start with and the ".com" to finish with. So keep it simple, don't try and make things difficult. Remember you want your internet business experience to be an enjoyable one! Secondly, If possible, try and have the domain name related to the product that you are advertising. If we still use our good old friend "domain name buying" then it needs to revolve around that subject matter. It's no good using this domain name for house buying, as misleading your customers is a sure way of never seeing them again. Remember, trust is so hard to gain yet... so easy to lose.

Where do I purchase a domain name from? These are purchased from A registrar. Start by going to Google and typing in the search bar... "start a domain name search." You will now be spoiled for choice and faced with countless registrars. Click on one of them and once it opens up follow the instructions. They are free to join, but they will try to raid your pockets in other ways, as you will find out in the next chapter. Enter your preferred domain name to see if it is available. You will possibly need to adjust it slightly until you find one that you are happy with. Make double sure you always check domain names for spelling errors, as there is no going back once you have paid for it. So finding a cheap web domain is pointless if unrelated to your product. These website domains that you are going to pick, are going to play a major part in your business, so take your time and enjoy the journey.

The Latin letter "R" becomes what looks like a Latin letter "P" in Cyrillic; that's simple enough to deal with. The Latin letter "F" becomes the Cyrillic character o with a line bisecting it from top to bottom and extending out a bit in both directions. Is that clear? Dot-Po (with a line through the o). At least that's the way it looked to this North-American-Centric writer.

But when I drew it on a coffee shop napkin to the only person I know in this small city familiar with the Cyrillic alphabet, he just shook his head. My "R" was right, but my "F," the little o with the line through it, blew his mind. It took a good hour to figure out that that little o with a line through it was actually a line with two smaller "o's;" one "o" on each side of the line. I can't wait until the Chinese extension arrives.

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