Thursday, December 10, 2009

Design Aspects That You Should Consider In Paper Bag Printing

By Alamario Green

With the rising ecological consciousness, companies are greatly opting for paper bags when they sell their products at their retail stores. These bags are not only eco friendly but also cheaper than other products for production and printing.

Paper bag printing can be seen as a skill that has been perfected by a lot of printing services companies throughout the globe who are constantly surprising customers with the superior quality of their work. Previously, paper bags used to be simple brown bags without any design whatsoever and were used in grocery stores. But modern variants of these bags are sturdier and classier in shape and appearance.

One has to focus on various design components of a paper bag before placing print orders. You have to first consider the aim the bag will serve and then select the quality of paper which will be able to do justice to the purpose.

Once the type of paper has been chosen, you have to select the colours that will be employed for the graphic to be printed on the bag. Many colours do not go with each other and if you are thinking of using the paper bag for marketing purposes, then it is absolutely essential that the colours are just right so that the end result appeals to the users.

The third aspect in design of paper bag is to make the bag both elegant in looks and utilitarian in functions. Every design aspect of a paper bag, from size to shape, should depend on two essential factors - the type of customers who will be making use of the bag and type of products that will be put in it. If the customer is going to carry a box of shoes in the bag, the company can have the bag equipped with attractive rope handles that are both inexpensive and are easy for the buyer to carry the shoes.

As paper bags are very cheap, the design on the bag must not cost you a huge amount either, but it must be sophisticated at the same time. Moreover, to have that environment friendly appeal, the paper bag should undergo a process of production that is in line with environmental standards.

Lastly, the message that the bag will bear and convey must be given serious consideration. Most printing services companies realize this factor and they will be able to give you some excellent suggestions. But the company logo should always be present with the message, and the message itself should be in tune with the company's brand identity.

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