Thursday, December 10, 2009

Effective Exhibition Booth Design

By Andrea Jones

Since trade fairs and exhibitions are an excellent platform for brand promotions, organizations try their level best to use them for their success. Just as shop designs, attractive and functional booth designs have a big role to play in the ultimate impact of such marketing activities. A good booth design can help you attract your potential customers, ensure maximum visits to your stall and generate greater revenues.

You should always keep in mind that it is important to attract a visitor instantly. The attention of the consumer needs to be grabbed in the first few moments by providing him the relevant information about the product through impressive and catchy displays.

Even though there is no formula for sure success for booth designs that can bring for you the desired results, you can use your imagination to create something that fulfils your objective.

Firstly, you should assess the basic objective of installing the booth. It can be for any purpose - from a product launch to a display of your organization's proud legacy. The creative team designing the booth must be conscious of this fundamental aim.

The prime aspects that need to be focused on include text and colour schemes of the slogans used, as well as the basic structure and lighting inside the booth. It is well known that if the interest of the visitors is roused by using demonstrations, then they will be more inclined to to spend time at your booth. You can also draw customers by announcing some attractive offers and distributing gifts or small tokens of appreciation with your brand logo engraved on them, which would create a lot of buzz and quick publicity about your offerings.

A perfect booth design should be cheap and collapsible, so that it can be transported, installed, and dismantled without too much expense. Besides, it is always better to conduct a proper analysis on the visitor trends, consumer preferences, and other features of the exhibition when planning your booth design.

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