Sunday, December 13, 2009

The Benefits of 3D Logo Design

By Jim Cooper

Whether or not a company is small scale of among the industry's top players, it is their logos that usually capture the much sought after first impressions. Given the current global stiff competition, initial impressions dictate the confidence of your possible customers. Hence, company logo, more specifically 3D logo designs, are very much in demand. Creativity sparks over the top 3D logo design output. Below are some practical guides to designing outstanding 3D logo designs

Beauty in simplicity. While this practical guide is often taken for granted, this is actually the most crucial point to follow. The trick here is to target your audience full attention to provide them a better idea about your company with just single look at your 3D logo. The more complex your design is, the harder it is to reproduce. With clean and less complex 3D logo designs, the more your clients will likely remember your company.

Consider the classic approach. Think long term and aim for longevity of your 3D logo design. The most important thing to remember here is how to make you logo last a lifetime. The common formula for this is to integrate type-based 3D logos. For newly established company, it is crucial to avoid five year term vision and instead follow the classic format of aiming for durability and longevity of the company. Majority of big time companies nowadays, successfully maintained their logo since its origin.

Prioritize timely importance. In designing a logo, products and services value must be your guiding principles above everything else. You can come up with extraordinary designs but will certainly create less impact they do not evoke the true essence of your products and services. Thus, a top notch logo must transcend for mere aesthetics to allow customers to closely relate with its core products and services with just a glimpse of its logo.

Vectorize. Detailed drawings and intricate designs are good but clean, crisp lines, and simple 3D effects with limited colors are always more pleasing to both the eyes and minds of clients. Contrast and balance are vital in logo design and vector drawing always scores high in these aspects. These days, the presence of various graphic software allow people to actually integrated all great functionality to be able to come up with a clean and professional looking 3D logo design.

3D mimics reality. The best thing about 3D design is the sense of realism that it evokes. While 2D is still the current mainstream choice for illustration and designs, 3D guarantees to satisfy the insatiable appetite of most designers who favors seamless blending and photo-real finish.

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