Thursday, December 10, 2009

Essential Points In Considering A Design For Paper Bag Printing

By Shaira Sho

In this era of heightened environmental consciousness, paper bags are the favoured choice of most companies for selling their items at retail stores. In addition to being eco friendly, these bags are also very cheap to manufacture and print.

Paper bag printing is considered an art that has to be perfected, and a lot of printing services firms across the globe have done extremely well in this field. In the past, paper bags used to be plain brown bags without any design whatsoever and were used in grocery shops. However, nowadays, they have become something that is both attractive and durable.

When doing paper bag printing one has to consider several design related aspects of the bag. The aim of the bag is a major factor that will determine your selection of paper type, as the worst thing that can happen is a bag giving way if the product inside it is slightly heavy.

After the paper quality has been picked, you have to concentrate on the graphics and particularly the colours that will be put in the graphic. You have to get the right colour combination for the paper bag so that it appeals to the customers and helps in effective brand promotion. If the colours are disturbing to the eye then the customers could react negatively.

The third design aspect in paper bag printing is achieving that fine balance between making the bag attractive yet highly useful. The nature of the product that will be carried in the bag and the type of people who will be using it will determine what shape, size, or other design elements the paper bag should have. If the customer is going to carry a pair of shoes in the bag, the company can have the bag designed with attractive rope handles that are both inexpensive and are convenient for the buyer to carry the shoes.

You can also look for designs in the net. You can learn important infos about the materials to be used, tips in making a long-life paper bags, and other designing hints. Then, utilize your creativity to make the most beautiful design for the paper bag.

As paper bags are very inexpensive, the design on the bag must not cost you a princely amount either, but it should be sophisticated at the same time. Moreover, to have that environment friendly appeal, the paper bag should undergo a process of manufacture that is in agreement with ecological standards.

Finally, while heading for paper bag printing, it is important to decide on the message that will be printed on the bag. Most printing services companies realize this factor and they will be able to come up with some great suggestions. But you must ensure that the message is in sync with your company's brand image and is always accompanied with the logo of your business.

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