Thursday, December 24, 2009

Increasing The Functionality Of Your Website With Web 2.0

By Frances Berry

It is not enough just to have a website these days. If you want your visitors to get more involved in what you do and source potential customers through a variety of channels including social networking then you need a Web 2.0 enabled website offered by website design companies such as Blog it Right.

The added benefits of Web 2.0 enabled websites, such as the practicality and functionality, means more and more website design companies are turning to this technology to increase the online presence of their clients.

Businesses with a Web 2.0 enabled website will reap many benefits as the technology allows them to incorporate blogs, which are naturally more search engine friendly and easier to update, ping articles to social networking sites and RSS feeds and even filter their website's traffic. The SEO process is made simpler and more effective with Web 2.0 and businesses that choose this technology will, with appropriate Search Engine Optimisation services from website design companies such as Blog it Right, increase traffic and improve search engine rankings.

Web 2.0 sites also offer great interactive benefits for the web user such as allowing them to comment on and enjoy blogs, access new websites via social networking or RSS feeds and on the whole have a better visitor experience.

With Web 2.0, web users can take an active role in the media and technology available online. It enables individuals and organisations to come together in new ways and ensures that even the smallest of businesses can shout about what they do.

For web users and businesses the way forward is definitely Web 2.0 technology as the world becomes more eager for information and simpler means of accessing it. The popularity of social networking and blog use will definitely experience a further increase in our desire to 'keep in touch' and businesses that ignore the benefits of Web 2.0 will surely find themselves falling behind.

Web 2.0 is without here and now it is an important part of the makeup of websites, a website isn't really a website anymore without the use of web 2.0. Websites will need to be a living thing and not just a static piece of code, something that speaks to social networks when ever it is updated and incorporates a blog, blogs are so important to a website simply because of the awareness that they can create.

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