Wednesday, December 23, 2009

Professional Methods of Search Engine Optimization

By Eric Stevenson

Search engines change their algorithms constantly. No search engine provider publishes its ranking algorithm. What you will find here is the result of years of continuous research and analysis of web pages and optimizing elements.

Surprisingly, about 80% of the webmasters nowadays still think that search engine optimization is only a matter of meta tags and titles. Nevertheless, it is important to know that many search engines ignore the keyword's meta tag, for example.

Over the past two years, most search engines have changed their search engine ranking algorithm. Today search engine optimization works not only by focussing on the meta tags and the title.

While one website may slip very deeply due to a change, another could skyrocket due to the same change. However, Blue Cyber Studios Ltd. has made it their goal to not just leave ranking to chance, and the positioning of websites is our solely concern.

The design and the structure of a website are also important elements to achieve a high search engine ranking. Where and how a keyword is placed in the source code is just as important as how frequently it occurs.

Here special attention should be paid to the quality and the content of the site. This, of course, can additionally be supported by a user-friendly and target-oriented structure of the website.

Thereafter, the spider will follow the links on the site and then everything is happening once again. A spider can be compared with the browser "Lynx" - the doyen of all web browsers. The "food" for a spider is the text-based content of a website.

All these factors, as well as links to other sites are included within the search engine's sophisticated algorithms, which will help you to achieve a desired rank at the top.

Thus, such people can do great damage. They could just push the placement of your website, for example, by spamming, but this will lead to serious consequences. These can range from devaluation of your website up to deletion from a search engine's index.

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