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Companies of all kinds and sizes make use of brochures as an important tool of advertising. They incorporate essential information about a company like its products and their superiority over the competition, its main features, its contact information, and so on, thus imparting credibility to it in the marketplace. Brochure design and printing is of paramount importance as they can be an essential component of a successful promotion campaign. This article will give you some valuable tips on brochure printing and design.
The brochure should be designed to look professional, eye-catching and informative at the same time. There should be a correct proportion of text and graphics, and the colours should be employed harmoniously. The basic components of design such as borders, fonts, and images should work well together to bring the desired effect. In addition to being coherent and reader friendly, the brochure must also be good looking and not cluttered.
While developing a brochure, brochure printing aspects should be kept in mind. It is always recommended to take a test print to see what the final product will look like before sending the design for printing on a mass scale.
The design should be created keeping in mind the brochure printing fund allocation. Black and white printing costs lesser than color, hence if you are on a small budget you may want to go for the former. If you are not pulled back by budget and are looking for colorful brochures, then thicker and glossier papers should be used, as they enhance the beauty of colour prints. Even if you are creating a concise brochure with both sides printed, then make sure that the paper is strong and its thickness is sufficient for clean printing on both sides.
Asking for discounts from the printer is always a good tactic if the brochures are to be printed in large volumes. However, to maintain the good name of the organization, and to project a professional image to potential customers, quality must always be top on the priority list, even if it slightly raises the costs.
The brochure should be designed to look professional, eye-catching and informative at the same time. There should be a correct proportion of text and graphics, and the colours should be employed harmoniously. The basic components of design such as borders, fonts, and images should work well together to bring the desired effect. In addition to being coherent and reader friendly, the brochure must also be good looking and not cluttered.
While developing a brochure, brochure printing aspects should be kept in mind. It is always recommended to take a test print to see what the final product will look like before sending the design for printing on a mass scale.
The design should be created keeping in mind the brochure printing fund allocation. Black and white printing costs lesser than color, hence if you are on a small budget you may want to go for the former. If you are not pulled back by budget and are looking for colorful brochures, then thicker and glossier papers should be used, as they enhance the beauty of colour prints. Even if you are creating a concise brochure with both sides printed, then make sure that the paper is strong and its thickness is sufficient for clean printing on both sides.
Asking for discounts from the printer is always a good tactic if the brochures are to be printed in large volumes. However, to maintain the good name of the organization, and to project a professional image to potential customers, quality must always be top on the priority list, even if it slightly raises the costs.
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