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Brochures are extremely effective marketing tools for all kinds of organizations. They integrate important info about a company like its products & their superiority over the competition, its main features, its contact info, and so on, therefore imparting reliability to it in the marketplace. Since, they play an important role as a marketing tool it is important that they are designed professionally & printed in good quality. This article will offer you some key hints on brochure printing & design.
The brochure should be designed to look professional, eye-catching and educative at the same time. It should use text and images in the correct combination, while the colours should also be used carefully. Text, borders, and graphics are vital components of brochure design and they should support each other well. The brochure must appear tidy and attractive, without compromising on simplicity and order.
While developing a brochure, brochure printing aspects should be kept in mind. It is always recommended to take a test print to see what the final product will look like before sending the design for large scale brochure printing.
The design should be developed taking into account the brochure printing fund allocation. In case you have a restricted budget, you can always explore the option of black and white printing as it is much less expensive than colour printing. However, if budget is not a problem and if vibrant and colorful brochures are what you have in mind, then thick and shiny papers should be chosen for sleek prints. A compact brochure which needs double sided printing will need an adequately thick paper for printing.
Asking for discounts from the printer is always a good tactic if the brochures are to be printed in large volumes. However, to maintain the reputation of the organization, and to project a professional image to potential customers, quality must invariably be top on the priority list, even if it slightly increases the costs.
The brochure should be designed to look professional, eye-catching and educative at the same time. It should use text and images in the correct combination, while the colours should also be used carefully. Text, borders, and graphics are vital components of brochure design and they should support each other well. The brochure must appear tidy and attractive, without compromising on simplicity and order.
While developing a brochure, brochure printing aspects should be kept in mind. It is always recommended to take a test print to see what the final product will look like before sending the design for large scale brochure printing.
The design should be developed taking into account the brochure printing fund allocation. In case you have a restricted budget, you can always explore the option of black and white printing as it is much less expensive than colour printing. However, if budget is not a problem and if vibrant and colorful brochures are what you have in mind, then thick and shiny papers should be chosen for sleek prints. A compact brochure which needs double sided printing will need an adequately thick paper for printing.
Asking for discounts from the printer is always a good tactic if the brochures are to be printed in large volumes. However, to maintain the reputation of the organization, and to project a professional image to potential customers, quality must invariably be top on the priority list, even if it slightly increases the costs.
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