Tuesday, January 26, 2010

How to Flip Websites: Learn the Process for Successful Website Flipping

By Richard Molly

We all remember the boom-and-bust years of the Web when big companies paid big bucks for what appeared to be unprofitable online businesses. A sort of gold fever gripped investors: some became almost instant millionaires, and many more went bankrupt just as quickly.

Those days are over, the bubble burst and now the market progresses at a more realistic pace. That being said, many websites are undervalued assets. Websites continue to increase in value - the trend on website values continue to head upwards. This presents opportunities for website speculation and website flipping. The virtual property marketplace, similar to the physical property marketplace, is gradually being regarded as a place to earn money through investing and flipping.

Similar to real world property, virtual property can increase in value over a period of time without the need to do anything but maintenance. If you add value to the virtual property however, you are able to re-sell or flip the website for a gain.

Four basic steps to successful website flipping include:

1. Find a virtual property you want to buy.

2. Bid on a website or make an offer directly to the owner and complete the sale.

3. Add value to the site.

4. Find a buyer and sell for a profit.

There are many ways to add value to a website; how you increase value will depend on the type of website you've invested in as well as your skills.

If you're considering embarking on website flipping as a way to supplement your income, or even if you're just thinking of selling a site you no longer want to build or maintain, it's important to keep a running total of all your costs, including the site's purchase price (if you bought it), hosting and domain registration, labor (including your own time), licensing fees, development and marketing expenses, and so on. This is the only way you'll know if you've made a profit or a loss in real terms on any one sale.

The more practice you get a flipping websites, the more you'll develop an eye for value. Streamlining the process of upgrading websites will also put more money in your pocket. Develop a plan and stick to it - but also know when to cut your losses.

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