Atom Feed (xml)
How Social Media and The Hyper-Connectedness of the iGeneration Have Changed the Approaches to Internet Marketing and Branding Strategies
There was a time not too long ago when a business that wanted to improve its image online and increase the amount of traffic to their website that all they had to do was simply hire a content generation company or a Houston website design company to write topic based articles that were optimized to get a really good search engine ranking and if they did this enough they would see and increase in visitors to their site. There is a Houston based website design company that understands and can help. The truth is that the rules have changed in recent years and the writing of articles for search engine purposes is just not enough anymore to get the most highly effective results from your marketing campaign efforts. An executive, who wished to not be named, works at a major content generation and Internet marketing firm in West Virginia & recently noted, "Articles are now only part of the overall package, to market effectively to today's hyper-connected consumer you have to tap into many different mediums. Using a Houston website design company is a great way to do this. The public is very savvy to traditional marketing strategy and to get the attention of this new generation of potential customers you have to approach them in an entirely new way."
The simple fact is that if you want to connect with the consumer of today you have to do so in a way that is not direct, one way to do this is hire a Houston based website design company you have to integrate yourself into their daily routine so that you gradually become a part of their life. The best way to connect to this generation is through the outlets that they have claimed as their own, social networking sites. Many Houston website design company like Raxa Design can help to cater to this need. Social networking has taken the idea of the global village to a whole new level. In the old days when a consumer wanted to buy a product, say a component for their camera, they were limited to the stores and outlets that were immediately around them. Today they can use the Internet to connect with a company that sells the component for half the price and can provide it in half the time, the only catch is that the company is half way around the world in Japan. This site was built by a company such as Raxa Design a Houston website design company can build this type of site for you. The consumer purchasing the component found out about the company from their friend who is also a camera buff, who bought the same component several months earlier, and lives 2,300 miles away in Canada, this is due in part to a Houston website design company. They met via the photo sharing site Flickr. Do you see how Flickr was helpful in making the sale for the Japanese company to the man in Florida who wanted the camera component, the people at Raxa Design a Houston website design company does and can help you with your needs.
At this stage it doesn't matter how the original man in Canada heard about the Japanese company, but the important thing is that through social networking he shared the knowledge with the man in Florida. If the Florida man places a message on his Facebook wall and then tweets on Twitter about the experience then he has completed a cycle of social networking exposure for the Japanese company. You can use a Houston website design company to This now means that the Japenese company has gained exposure for all the people that are "friends"of the man in Florida on Facebook as well as everyone who "follows" him on Twitter. All from the one connection that was made with the Canadian man via Flickr.
"Social marketing is the wave of the future," says Brian Waraksa, founder and Marketing Consultant at Raxa Design in Houston, TX, a marketing firm and Houston website design company that specializes in Internet marketing, website & graphic design and search engine optimization, "Those who are going to be the industry leaders in the next few years are the companies that take full advantage of the always plugged in nature of the so called iGeneration, they are the toughest consumers we have ever had to deal with, but they also offer the biggest potential rewards that we have ever seen from a single group." Waraksa and his Houston website design company. speaks the truth, studies show that while it is harder than ever to build a strong connection to the consumer base that is identified as part of generation (i), when you are able to make the connection they spend more money and do so more frequently than previous generations in the same age demographic. Its should also be noted that due to the sexual, cultural, and racial boundary crossing that is seen very uniquely with this consumer group the iGeneration is the single largest marketing audience to ever emerge in North America. The people with Houston website design company Raxa Design know this fact and can design your website to reflect these trends. "The amount of marketing potential that generation (i) has is bigger than any other cultural market group we have ever seen," Ray Hurly, Director of market research for the Panda Group in TN said in a recent conversation, "They have more market potential than African-Americans and suburban women combined, have ever had, its amazing to see that kind of buying power develop amongst a group that on the surface seems to have no obvious bindings. But, nonetheless, it cant be argued, generation (i) is the generation of consumerism, smart businesses will harness social networking to connect with them, and they will do it today."
So how is the best way to take advantage of social networking? You need to partner yourself with an Internet marketing company that is experienced in dealing with the complexities of using social media outlets as part of an effective marketing campaign. Firms as well as a Houston website design company such as RAXA Design in Houston, TX can guide you through the process and help you to maximize your potential with the most powerful consumer base to ever develop. The only question is, are you ready to take the ride?
There was a time not too long ago when a business that wanted to improve its image online and increase the amount of traffic to their website that all they had to do was simply hire a content generation company or a Houston website design company to write topic based articles that were optimized to get a really good search engine ranking and if they did this enough they would see and increase in visitors to their site. There is a Houston based website design company that understands and can help. The truth is that the rules have changed in recent years and the writing of articles for search engine purposes is just not enough anymore to get the most highly effective results from your marketing campaign efforts. An executive, who wished to not be named, works at a major content generation and Internet marketing firm in West Virginia & recently noted, "Articles are now only part of the overall package, to market effectively to today's hyper-connected consumer you have to tap into many different mediums. Using a Houston website design company is a great way to do this. The public is very savvy to traditional marketing strategy and to get the attention of this new generation of potential customers you have to approach them in an entirely new way."
The simple fact is that if you want to connect with the consumer of today you have to do so in a way that is not direct, one way to do this is hire a Houston based website design company you have to integrate yourself into their daily routine so that you gradually become a part of their life. The best way to connect to this generation is through the outlets that they have claimed as their own, social networking sites. Many Houston website design company like Raxa Design can help to cater to this need. Social networking has taken the idea of the global village to a whole new level. In the old days when a consumer wanted to buy a product, say a component for their camera, they were limited to the stores and outlets that were immediately around them. Today they can use the Internet to connect with a company that sells the component for half the price and can provide it in half the time, the only catch is that the company is half way around the world in Japan. This site was built by a company such as Raxa Design a Houston website design company can build this type of site for you. The consumer purchasing the component found out about the company from their friend who is also a camera buff, who bought the same component several months earlier, and lives 2,300 miles away in Canada, this is due in part to a Houston website design company. They met via the photo sharing site Flickr. Do you see how Flickr was helpful in making the sale for the Japanese company to the man in Florida who wanted the camera component, the people at Raxa Design a Houston website design company does and can help you with your needs.
At this stage it doesn't matter how the original man in Canada heard about the Japanese company, but the important thing is that through social networking he shared the knowledge with the man in Florida. If the Florida man places a message on his Facebook wall and then tweets on Twitter about the experience then he has completed a cycle of social networking exposure for the Japanese company. You can use a Houston website design company to This now means that the Japenese company has gained exposure for all the people that are "friends"of the man in Florida on Facebook as well as everyone who "follows" him on Twitter. All from the one connection that was made with the Canadian man via Flickr.
"Social marketing is the wave of the future," says Brian Waraksa, founder and Marketing Consultant at Raxa Design in Houston, TX, a marketing firm and Houston website design company that specializes in Internet marketing, website & graphic design and search engine optimization, "Those who are going to be the industry leaders in the next few years are the companies that take full advantage of the always plugged in nature of the so called iGeneration, they are the toughest consumers we have ever had to deal with, but they also offer the biggest potential rewards that we have ever seen from a single group." Waraksa and his Houston website design company. speaks the truth, studies show that while it is harder than ever to build a strong connection to the consumer base that is identified as part of generation (i), when you are able to make the connection they spend more money and do so more frequently than previous generations in the same age demographic. Its should also be noted that due to the sexual, cultural, and racial boundary crossing that is seen very uniquely with this consumer group the iGeneration is the single largest marketing audience to ever emerge in North America. The people with Houston website design company Raxa Design know this fact and can design your website to reflect these trends. "The amount of marketing potential that generation (i) has is bigger than any other cultural market group we have ever seen," Ray Hurly, Director of market research for the Panda Group in TN said in a recent conversation, "They have more market potential than African-Americans and suburban women combined, have ever had, its amazing to see that kind of buying power develop amongst a group that on the surface seems to have no obvious bindings. But, nonetheless, it cant be argued, generation (i) is the generation of consumerism, smart businesses will harness social networking to connect with them, and they will do it today."
So how is the best way to take advantage of social networking? You need to partner yourself with an Internet marketing company that is experienced in dealing with the complexities of using social media outlets as part of an effective marketing campaign. Firms as well as a Houston website design company such as RAXA Design in Houston, TX can guide you through the process and help you to maximize your potential with the most powerful consumer base to ever develop. The only question is, are you ready to take the ride?
No comments:
Post a Comment