Saturday, January 16, 2010

Brand Vs SEO - Domain Names

By Veronica Carrillo

If you have spent a considerable amount of time browsing the Internet over the past several years, you may have come across the term "Domain name" more than a few times. Coming across it and knowing what it is are two different things however, and in spite of repeated encounters with the phrase, you may not have come any closer to understanding what it really is. This would be quite understandable because unless you are directly involved in the business of selling web hosting services or are looking to sign up for a web hosting package, there really aren't very many reasons for you to be familiar with the intricacies of domain names and its related aspects.

If you fit into any one of the two categories however, that is when you should take a closer look at domain names and how it can potentially affect you.

As you may already know, the Internet, far from being a single humongous entity, is actually an immense and intricate web of computer systems that are linked together spanning the globe. The most visible sign of this huge network is the single computer unit in your office or workspace, which is only one among millions and millions of computers similarly linked to the Internet. As you can imagine, it can be quite a formidable task to get all of these computers communicating with each other and this is where the Domain Name System or DNS comes in.

Three good reasons why you should know how to do this! One or all of these situations may arise. This useful skill can be easily accomplished by following the steps listed below.

Global Domains International (GDI) have been granted the right to provide.ws domains to individuals and businesses and expect sales growth similar to the.com before it. With 25 million domains today to an expected 500 million in the next 5 years, the.ws domain is set to become as 'every day' as the.com has.

Now domain names are by no means permanently owned. They are typically paid for or rented over a period of several months to a year, or even more. They do expire however, and when this happens, clicking a link to a web site that you have previously visited will not call up the site that you were expecting at all. This is what is known as a broken link, and you could then be directed to a totally different site-possibly the new owner of the domain name in question-or simply to a page that informs you that the site you were looking for is no longer available.

About the Author:

No comments: