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You want to get noticed online. This is not a time to play the lottery in the planning of your web design and hope you hit. You need strategic ideas to get you to the top of search engines. This is done with SEO, meaning search engine optimization.
Optimization is the best kept secret everyone should know who is building websites and helping you market your online presence. Get on the right track with using this optimization so you can build your presence and be found. The simple ways you can aid yourself in optimal use is listed below.
Keywords: Key words are the words that describe what you are advertising. This can be services, information or anything you want. They will be one to three words that are the basis for why you are in business or giving information. These words will match with what others type in search engines and it is the way that a search engine will match you with a user. It is good to have key words on every page of your site.
URL: Choosing what your URL will be is one of the most important things you will do to get noticed. Your domain name does not have to be your business name but can have what you do in it. If you are a flower shop that specializes in holiday bouquets but your company name is Jenny's flowers you may not want to use Jenny's flowers as your domain name. Instead using holiday bouquets might be more effective.
Location: Where you are living and having your business established and having that listed in the URL or the title of your domain will also enhance your search engine ratio. Say the piano tuner is in Orlando. If you your site URL is 'thepianotuner' and your title states 'rated the best piano tuner in Orlando' you will come up high on the search engine list when a person searches for piano tuners in Orlando.
Quality: Now you have people looking at your site, but is it worth looking at? Don't waste all your hard earned time to rise to the top and then have a cruddy looking website. Plan out your site, design it well and have good content. If you are not a writer hire one. There are many companies you can hire. Hire a website designer. If you are serious about business get serious about how your website looks.
Blog: An extra thing you can do is blog about something related to your site. It can be topical, informational or anything you want. Set up a blog and add to it weekly. Then link your webpage to the blog. This gives you more hits for your site and another avenue to gain readers. If you do not like to write consider hiring a writer to blog for you. It is a good way to get out there and worth the investment.
Plan out what you want to do in your marketing and write it down. Figure out what you will be saying and doing and who will be building your site. Get your domain name and then be ready to rise to the top of a search engine so people can find you.
Optimization is the best kept secret everyone should know who is building websites and helping you market your online presence. Get on the right track with using this optimization so you can build your presence and be found. The simple ways you can aid yourself in optimal use is listed below.
Keywords: Key words are the words that describe what you are advertising. This can be services, information or anything you want. They will be one to three words that are the basis for why you are in business or giving information. These words will match with what others type in search engines and it is the way that a search engine will match you with a user. It is good to have key words on every page of your site.
URL: Choosing what your URL will be is one of the most important things you will do to get noticed. Your domain name does not have to be your business name but can have what you do in it. If you are a flower shop that specializes in holiday bouquets but your company name is Jenny's flowers you may not want to use Jenny's flowers as your domain name. Instead using holiday bouquets might be more effective.
Location: Where you are living and having your business established and having that listed in the URL or the title of your domain will also enhance your search engine ratio. Say the piano tuner is in Orlando. If you your site URL is 'thepianotuner' and your title states 'rated the best piano tuner in Orlando' you will come up high on the search engine list when a person searches for piano tuners in Orlando.
Quality: Now you have people looking at your site, but is it worth looking at? Don't waste all your hard earned time to rise to the top and then have a cruddy looking website. Plan out your site, design it well and have good content. If you are not a writer hire one. There are many companies you can hire. Hire a website designer. If you are serious about business get serious about how your website looks.
Blog: An extra thing you can do is blog about something related to your site. It can be topical, informational or anything you want. Set up a blog and add to it weekly. Then link your webpage to the blog. This gives you more hits for your site and another avenue to gain readers. If you do not like to write consider hiring a writer to blog for you. It is a good way to get out there and worth the investment.
Plan out what you want to do in your marketing and write it down. Figure out what you will be saying and doing and who will be building your site. Get your domain name and then be ready to rise to the top of a search engine so people can find you.
About the Author:
You are marketing your business site for SEO by Choosing the Right Domain Name, which abbreviation for search engine optimization and it's what will get you up to the level on a search engine.
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