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Hyper-Connectivity Means New Rules For 20 Something Marketing.
Marketing is a practice that is as old as business itself. For every big or small business of today, one thing is consistent, in order to sell products you have to be able to get people interested in your products. For the last several generations marketing has remained unchanged. That is until the explosion of the Internet and the rise of what is being refereed to as the iGeneration. This is where Houston graphic design firm RAXA Design and lead Brian Waraksa can come in to help you make the most of not only your Houston graphic design needs but your Internet marketing needs in general.
The iGeneration refers to those who are between the ages of 17-35, but focuses mainly on the age group of 21-29. With the development of the iGeneration it seems that the old rules of marketing have changed quite a bit. This demographic does not generally adhere to the traditional precepts of "keeping up with the Joneses" and "gotta-have-it" strategies. Houston graphic design and marketing specialist, Brian Waraksa believes. This generation due to their hyper-connectedness is more consumer savvy and value conscious than any other generation before them. They have also built up an immunity to the traditional approaches of mass consumer marketing. All this adds up to create a bit of a dilemma for those who are interested in marketing to these prospective customers, this is where a Houston graphic design firm such as Waraksa's RAXA Design can help.
However there is good news, the same things that make these prospective customers so difficult to market to, is also the best way to connect with them. Their hyper-connected lifestyle that they live means that you have limitless opportunities to make a connection to them. Allowing a firm such as RAXA Design, a Houston graphic design company, to assist you you can take advantage of the fact that this type of prospective customer is tied into the digital world in all ways at almost all times. This means that if you put together the right strategy, you have an almost constant accessibility to the members of the iGeneration.
So what is the best way to market to these prospective customers? According to Waraksa and his Houston graphic design company, Social media and networking. The members of this demographic are bound together by the Internet, businesses that harness the power of social media are at a particular advantage to interact with these individuals. The use of outlets such as Facebook, Twitter, and YouTube can be highly effective but you must use caution and thoughtful planning in your strategy as this type of consumer is able to see a slick ad campaign from a mile away and will quickly link away from you and your message. Marketing to this group has to be subtle and you have to appeal to the things that drive them. They are a culture of right now, instant gratification, and "my way or no way".
YouTube is particularly effective as online video has long been acknowledged as a principle media outlet for the iGeneration. Houston graphic design specialist, Waraksa point out the power of YouTube's immense popularity can be seen with the phenomenon of "david goes to the dentist". This silly video from an amateur videographer and a Flip camera went viral. [Note: A viral video is one that achieves widespread popularity through a process of Internet sharing, such as through email, IM (Instant Messaging), blogs and other media sharing websites.] Not only did the video go viral, but the dad made $25,000 from advertisers with a video of his son, "David, after a visit to the dentist". The video had became such a sensation that people started creating re-mixes of the video in an effort to cash in on the phenomenon. This is good example of the power of social media and how a company such as Houston graphic design firm RAXA Design can help get your message out to the masses.
Think of the effect that this type of mass movement could have on your businesses earning potential if you could tap into it with your marketing message. Firms such as Houston bases graphic design company RAXA Design can help you to do that. The use of an Internet marketing company, may be an excellent way for you to take advantage of the power of YouTube as a marketing medium for your business. Firms such as the Houston graphic design company Raxa Design, which specialize in search engine optimization, can help build a strategy that will let you take full advantage of the power of social media to tap into the marketing potential of the iGeneration.
One of the latest and hottest trends to ever hit the Internet is Facebook. This site which centers on playing of games, giving of virtual gifts and sharing of life events as they happen, has become one of the most popular sites ever online. Many companies have already seen the power of Facebook as a marketing tool, by sponsoring games, groups and exchanges you can get fans to sign up to your companies "fan page" that means that every time you place an announcement of your "wall" your fans, i.e. perspective customers, will see it when they log into their home page on the site. Users of the Facebook social network have one of the highest traffic rates of any site on the web. Most users log in daily and sometimes players of many of the popular "extended play" games such as MafiaWars and FarmVille log into the site multiple times a day to check the status of their games. This gives you a chance to actively expose yourself to them many times over the course of a week. "The power of sites like Facebook and twitter is limitless as a marketing tool", says Brian Waraksa, founder and Marketing Consultant for Raxa Design a Houston graphic design firm.
Once you learn how to tap into the power of social media and learn to take advantage of the hyper-connected nature of the iGeneration you will see your market exposure and subsequently your potential earnings increase dramatically. According to Waraksa at his Houston graphic design offices, it is only expected that the power of the iGeneration will grow as they come into their own in the coming years. The Houston marketing specialist believes that those who learn to adapt to the changes in the marketing landscape will be the businesses that reach the top of their markets. Firms like his Raxa Design and other digital marketing agency firms can be your guides on this journey into tomorrows marketing landscape.
Marketing is a practice that is as old as business itself. For every big or small business of today, one thing is consistent, in order to sell products you have to be able to get people interested in your products. For the last several generations marketing has remained unchanged. That is until the explosion of the Internet and the rise of what is being refereed to as the iGeneration. This is where Houston graphic design firm RAXA Design and lead Brian Waraksa can come in to help you make the most of not only your Houston graphic design needs but your Internet marketing needs in general.
The iGeneration refers to those who are between the ages of 17-35, but focuses mainly on the age group of 21-29. With the development of the iGeneration it seems that the old rules of marketing have changed quite a bit. This demographic does not generally adhere to the traditional precepts of "keeping up with the Joneses" and "gotta-have-it" strategies. Houston graphic design and marketing specialist, Brian Waraksa believes. This generation due to their hyper-connectedness is more consumer savvy and value conscious than any other generation before them. They have also built up an immunity to the traditional approaches of mass consumer marketing. All this adds up to create a bit of a dilemma for those who are interested in marketing to these prospective customers, this is where a Houston graphic design firm such as Waraksa's RAXA Design can help.
However there is good news, the same things that make these prospective customers so difficult to market to, is also the best way to connect with them. Their hyper-connected lifestyle that they live means that you have limitless opportunities to make a connection to them. Allowing a firm such as RAXA Design, a Houston graphic design company, to assist you you can take advantage of the fact that this type of prospective customer is tied into the digital world in all ways at almost all times. This means that if you put together the right strategy, you have an almost constant accessibility to the members of the iGeneration.
So what is the best way to market to these prospective customers? According to Waraksa and his Houston graphic design company, Social media and networking. The members of this demographic are bound together by the Internet, businesses that harness the power of social media are at a particular advantage to interact with these individuals. The use of outlets such as Facebook, Twitter, and YouTube can be highly effective but you must use caution and thoughtful planning in your strategy as this type of consumer is able to see a slick ad campaign from a mile away and will quickly link away from you and your message. Marketing to this group has to be subtle and you have to appeal to the things that drive them. They are a culture of right now, instant gratification, and "my way or no way".
YouTube is particularly effective as online video has long been acknowledged as a principle media outlet for the iGeneration. Houston graphic design specialist, Waraksa point out the power of YouTube's immense popularity can be seen with the phenomenon of "david goes to the dentist". This silly video from an amateur videographer and a Flip camera went viral. [Note: A viral video is one that achieves widespread popularity through a process of Internet sharing, such as through email, IM (Instant Messaging), blogs and other media sharing websites.] Not only did the video go viral, but the dad made $25,000 from advertisers with a video of his son, "David, after a visit to the dentist". The video had became such a sensation that people started creating re-mixes of the video in an effort to cash in on the phenomenon. This is good example of the power of social media and how a company such as Houston graphic design firm RAXA Design can help get your message out to the masses.
Think of the effect that this type of mass movement could have on your businesses earning potential if you could tap into it with your marketing message. Firms such as Houston bases graphic design company RAXA Design can help you to do that. The use of an Internet marketing company, may be an excellent way for you to take advantage of the power of YouTube as a marketing medium for your business. Firms such as the Houston graphic design company Raxa Design, which specialize in search engine optimization, can help build a strategy that will let you take full advantage of the power of social media to tap into the marketing potential of the iGeneration.
One of the latest and hottest trends to ever hit the Internet is Facebook. This site which centers on playing of games, giving of virtual gifts and sharing of life events as they happen, has become one of the most popular sites ever online. Many companies have already seen the power of Facebook as a marketing tool, by sponsoring games, groups and exchanges you can get fans to sign up to your companies "fan page" that means that every time you place an announcement of your "wall" your fans, i.e. perspective customers, will see it when they log into their home page on the site. Users of the Facebook social network have one of the highest traffic rates of any site on the web. Most users log in daily and sometimes players of many of the popular "extended play" games such as MafiaWars and FarmVille log into the site multiple times a day to check the status of their games. This gives you a chance to actively expose yourself to them many times over the course of a week. "The power of sites like Facebook and twitter is limitless as a marketing tool", says Brian Waraksa, founder and Marketing Consultant for Raxa Design a Houston graphic design firm.
Once you learn how to tap into the power of social media and learn to take advantage of the hyper-connected nature of the iGeneration you will see your market exposure and subsequently your potential earnings increase dramatically. According to Waraksa at his Houston graphic design offices, it is only expected that the power of the iGeneration will grow as they come into their own in the coming years. The Houston marketing specialist believes that those who learn to adapt to the changes in the marketing landscape will be the businesses that reach the top of their markets. Firms like his Raxa Design and other digital marketing agency firms can be your guides on this journey into tomorrows marketing landscape.
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