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Everybody knows Google. In almost every country in the world Google is known for being one of the biggest search engine providers, if not the biggest. For most companies this would be an extraordinary accomplishment, but not for Google. Google is now in the process of expanding their dominance to include mobile searching.
In order for Google to obtain the dominance in the mobile search engine market, as they desire, they are going to have to go up against Apple, who is already a major player in the market. Google has tried to improve their position in the mobile search marketplace by purchasing AdMob and Teracent. Google is investing a lot of money in this drive to be number one in the mobile search market, but the justification is the increased ad revenues if they are successful.
As Google is looking to increase their market share of mobile searching, Apple is not going to quietly surrender. Apple has helped to increase their market share by acquiring Quattro. While Apple is at a disadvantage because of Google's dominance of the overall search engine market, they are willing to take on the search engine giant when it comes to mobile searching.
Google's dominance in the search engine market has forced their competition to reconsider how to compete with the search engine giant. Many competing search engines are now beginning to think outside the box when it comes to dealing with the Google issue. For example, Apple and Microsoft are now considering teaming up together, with the iPhone using Microsoft's Bing as its primary search engine. It is unknown if these discussions will eventually lead to a collaboration by these two competitors, and even if it does lead to a collaboration, the impact it will have on Google's market share is unknown.
While becoming the dominant search engine for mobile devices is a priority for Google, the reality is that even if they do not achieve this goal, they will still be the top search engine provider on the internet. The popularity of Google's PC search engine, as well as their incorporation of social networking sites into their searches, gives them a distinct advantage over their competition, which will be hard to overcome. While their competitors continue to try to chip away at Google's market share, the fact remains that Google will remain on top for the foreseeable future.
In order for Google to obtain the dominance in the mobile search engine market, as they desire, they are going to have to go up against Apple, who is already a major player in the market. Google has tried to improve their position in the mobile search marketplace by purchasing AdMob and Teracent. Google is investing a lot of money in this drive to be number one in the mobile search market, but the justification is the increased ad revenues if they are successful.
As Google is looking to increase their market share of mobile searching, Apple is not going to quietly surrender. Apple has helped to increase their market share by acquiring Quattro. While Apple is at a disadvantage because of Google's dominance of the overall search engine market, they are willing to take on the search engine giant when it comes to mobile searching.
Google's dominance in the search engine market has forced their competition to reconsider how to compete with the search engine giant. Many competing search engines are now beginning to think outside the box when it comes to dealing with the Google issue. For example, Apple and Microsoft are now considering teaming up together, with the iPhone using Microsoft's Bing as its primary search engine. It is unknown if these discussions will eventually lead to a collaboration by these two competitors, and even if it does lead to a collaboration, the impact it will have on Google's market share is unknown.
While becoming the dominant search engine for mobile devices is a priority for Google, the reality is that even if they do not achieve this goal, they will still be the top search engine provider on the internet. The popularity of Google's PC search engine, as well as their incorporation of social networking sites into their searches, gives them a distinct advantage over their competition, which will be hard to overcome. While their competitors continue to try to chip away at Google's market share, the fact remains that Google will remain on top for the foreseeable future.
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