Sunday, January 24, 2010

Buy and Sell Websites For Fun & Profit

By Richard Molly

There's a new market in town and it's full of investors and developer who buy and sell websites, trading new and established sites for short terms gains or long term profits.

How does the website marketplace work? As with any marketplace, there is a buyer and a seller. The seller puts a website up for auction and the buyer has the opportunity to bid. On successful completion of an auction, the seller receives payment from the winning bidder and transfers the ownership of the domain and website.

So how do you get involved? If you want to buy and sell websites, you usually fall into one or many of the following categories:

1. Start Up Website Sellers. Web designers and developers who register a domain name in a particular niche, develop a small website usually based on a publishing platform such as Wordpress, then add some original content. These sites are usually no more than 6 months old, have low traffic and little or no revenue. These sites will usually sell from $100 - $500.

2. Pre-loved website owner. You've lost interest in updating and maintaining a website but you're pretty sure it's worth something to someone. It is! If the sites got a few years under it's belt and received a good amount of traffic, it will definetly be worth something to someone.

3. Online Business Investors. You're looking for a revenue generating online business either as a long term investment or to improve an and resell, or "flip" as it's know.

4. Speculative investors. You're looking to tap into a niche, but you're not quite sure where to start. Buying a cheaper start-up website package will get you into the market without risking too many dollars.

If you haven't traded in the marketplace before, take your time to identify which category you fit into (it may be multiple categories), then structure your strategy accordingly. Take the time to find out how the website trading marketplace works - follow a few auctions, do some due diligence and you'll soon be buying and selling sites like a seasoned professional.

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