Wednesday, January 20, 2010

Things To Consider In Designing A Paper Bag

By Arah Sho

Keeping in sync with increased consciousness for conservation of environment, most firms these days use paper bags to sell their items at retail outlets. These bags are not only eco friendly but also lesser expensive than other products for production and printing.

Paper bag printing is an art by itself, and many printing services firms across the world have acquired expertise in it and are now surpassing customers' expectations. Previously, paper bags used to be simple brown bags without any design whatsoever and were used in grocery stores. However, nowadays, they have evolved into something that is both attractive and durable.

There are several essential design factors that need to be focused on when opting for paper bag printing. The aim of the bag is a prime consideration that will decide your choice of paper type, as the worst thing that can happen is a bag giving way if the item inside it is slightly heavy.

Once the type of paper has been decided, you have to select the colours that will be used for the graphic to be displayed on the bag. Many colours do not go with each other and if you are planning on making use of the paper bag for promotional purposes, then it is absolutely essential that the colours are just correct so that the end result appeals to the users.

The third design element in paper bag printing is striking that delicate balance between making the bag eye-catching yet highly useful. Every design feature of a paper bag, from size to shape, must be based on two critical factors - the type of customers who will be making use of the bag and type of products that will be put in it. If the buyer is going to carry a box of shoes in the bag, the company can have the bag equipped with appealing rope handles that are both inexpensive and are easy for the buyer to carry the shoes.

You may also search for designs in the internet. You can learn essential informations regarding the materials to be utilized, hints in making a long-life paper bags, and other designing hints. Then, practice your creativeness to make the most effective design for the paper bag.

As the bags themselves are quite cheap, their designs should also be cheap, but you must ensure quality at the same time. Moreover, to have that eco friendly appeal, the paper bag should undergo a process of manufacture that is in line with environmental standards.

Lastly, the message that the bag will bear and convey should be given serious consideration. Most printing services companies realize its importance and so they will be able to offer valuable suggestions in this connection. But you must ensure that the message is in harmony with your company's brand image and is always printed with the logo of your business.

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