Tuesday, January 12, 2010

Tips On Selecting A New Offset Printer

By John Yip

Since its inception in the'th century, offset printing technique has been a very popular form of printing services. This printing technique uses a two step approach, which involves getting the impression on a rubber plate from a lithographic press and then on to the printing material by transferring it from the rubber plate.

Offset printing clearly offers superior quality than the normal lithographic form of printing. Nowadays, any good printing company offers offset printing services and you can easily find a suitable offset printer around your neighbourhood.

Offset printing is typically costlier than digital printing services for lesser volumes and this is because it requires a lot of work even before the first sheet of paper is printed. But, offset printing is the right solution if high volumes are needed as it turns out to be pretty economical. The initial high set up cost is balanced by the comparatively much lower running expense of offset printing. Hence, it makes good sense to choose offset printing in case of high volumes as it's more economical.

Choosing an offset printing company should be done on the basis of some important considerations. By virtue of it being very different from the simple process of digital printing, all the choices in offset printing can be very hard to grasp for an average person. So it's always advisable to work with a well established printing company, which will be able to extend good technical support throughout the entire process.

Other printing services such as extending design services for your print requirement, and providing you a sample print before large scale printing should also be asked for from the selected printing company. The last but perhaps the most critical thing to consider when using a printing company on a regular basis is the rates that they offer. The prices should be competitive and should allow you to avail their printing services on an ongoing basis.

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