Tuesday, January 12, 2010

Things To Consider In Offset Printing

By Diane Santos

Offset printing is a well known form of printing services and it has been in use since the19th century. This printing technique uses a two tier method, which requires getting the imprint on a rubber plate from a lithographic press and then on to the printing material by transferring it from the rubber plate.

In'50s, offset printing became the most prevalent form of commercial printing. This was because of the improving technology in paper, inks, and plates. These advancements allowed greater speed and plate strength. The majority of modern day printing is still done using the offset printing procedure. Newspaper publishing is still done utilising offset printing.

Offset printing clearly provides superior quality than the ordinary lithographic kind of printing. The availability of offset printers has become easy these days and any midsized printing company provides offset printing services.

Offset printing is typically costlier than digital printing services for smaller volumes and this is because it requires a lot of work even before the initial sheet of paper is printed. However, if you require printing done in big volumes, then offset printing can turn out to be pretty inexpensive. The running expense of offset printing is low and it makes up for the set up expense that is notably higher. So, as far as bigger volumes of printing are in question, offset printing is the right option.

When picking an offset printing company there are some additional considerations to consider. Offset printing extends a lot of options that can leave a layman totally confused as this technique differs a lot from the much easier digital printing. So it's always advisable to work with a well established printing company, which will be able to provide high quality technical support during the entire process.

Additionally, you should also ask the printing company to let you avail supplementary printing services such as getting design services for your print jobs, and letting you view a test print before the final bulk printing starts. Lastly, the printing company should be willing to provide you good rates for your print jobs, so that you can use their printing services on an ongoing basis.

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