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When search engines, like Google or Yahoo, rank a web site for their results list, one of the most important factors in that ranking is the content on the site. This, unfortunately, may not make sense for some business, since the products or services being offered do not lend themselves to a great deal of content. For most businesses, though, this is not the case and the more content they can provide for their customers the better. In order to optimize your business web site you need to constantly update the site with new, relevant data. Below are some types of content that you may want to consider adding to your business web site, to help optimize your search engine rankings.
Blog- Every site does not HAVE to have a blog, but just about any site CAN incorporate a company blog into it's format. Link to it from the homepage. Featuring the most recent articles on your homepage is good too. If you think you have nothing to blog about, think again, there is always something you can write about related to your business.
Include articles related to your business, products or services on your web page as additional resources for your customers. If you add articles you need to make sure they are categorized using the appropriate key words and that they are updated regularly to provide the latest information for your customers.
The more customer input you can include on your web site, the better. Your customers will appreciate the fact that you include content generated by other customers, since this will allow them to see what your those customers think of your business and your products or services.
If you have business affiliates you should include a section on your web site with information related to these affiliates, and links to their web sites. Again the more information you can provide about your business and industry the higher your search engine ranking will be, and if your affiliates include information and a link to your web site from theirs, you will be helping each other by directing potential customers to the sites.
If you make use of any or all of these guides, you will be sure to have a quality website that people will feel confident in using. Using any of these ideas will certainly increase your effectiveness as an online business. You will also be gaining value in relation to search engines. Creating a more user friendly website will only increase your revenue.
Blog- Every site does not HAVE to have a blog, but just about any site CAN incorporate a company blog into it's format. Link to it from the homepage. Featuring the most recent articles on your homepage is good too. If you think you have nothing to blog about, think again, there is always something you can write about related to your business.
Include articles related to your business, products or services on your web page as additional resources for your customers. If you add articles you need to make sure they are categorized using the appropriate key words and that they are updated regularly to provide the latest information for your customers.
The more customer input you can include on your web site, the better. Your customers will appreciate the fact that you include content generated by other customers, since this will allow them to see what your those customers think of your business and your products or services.
If you have business affiliates you should include a section on your web site with information related to these affiliates, and links to their web sites. Again the more information you can provide about your business and industry the higher your search engine ranking will be, and if your affiliates include information and a link to your web site from theirs, you will be helping each other by directing potential customers to the sites.
If you make use of any or all of these guides, you will be sure to have a quality website that people will feel confident in using. Using any of these ideas will certainly increase your effectiveness as an online business. You will also be gaining value in relation to search engines. Creating a more user friendly website will only increase your revenue.
About the Author:
search engine optimisation is the process of building traffic to your website. There are seo companies that can assist you with this process and help you achieve greater page rankings. For assistance from one of the top companies in the business go to www.seomoves.com.uk.
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