Wednesday, January 6, 2010

How To Choose The Most Effective Offset Printer

By Dawn Carter

Since its first use in the 19th century, offset printing technique has been a very well known kind of printing services. In this printing technique, a lithographic form of press is used to give an imprint on a rubber plate, which then transfers the graphic on to the printing material.

The quality attained through offset printing is superior to that received from the ordinary form of lithographic printing. Nowadays, any good printing company provides offset printing services and you can easily find a suitable offset printer around your area.

Offset printing is usually costlier than digital printing services for lesser volumes and this is because it involves a lot of work even before the first sheet of paper is printed. However, if you require printing done in huge volumes, then offset printing can turn out to be quite cost effective. The advantage of offset printing is the low running expense which more than balances for the higher set up expenses incurred initially. Hence, it makes good sense to choose offset printing in case of high volumes as it's more economical.

Choosing an offset printing company should be done on the basis of some key considerations. By virtue of it being very different from the straightforward process of digital printing, all the choices in offset printing can be very hard to grasp for a non-expert. So, it is best to work with a printing company which is willing to provide you technical support for deciding on the right specifications for your print jobs.

Further, you should also ask the printing company to let you avail additional printing services such as getting design recommendations for your print jobs, and letting you view a sample before the actual bulk printing begins. Finally, for you to be able to use the printing company on a regular basis, the service provider must extend you good rates, which fit well within your printing budget.

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