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Google AdWords is an innovative approach to reaching your target marketing, branding and to test new products or services. Keyword management and other obstacles stop many individuals from reaching their potential in their Google AdWords campaigns. This brief overview may help search marketers prioritize, collaborate and act on building an effective campaign.
When setting up a Google AdWords Account you will need to prvoide both personal and financial information. The financial side is best handle by credit card. Also since you are using the web to promote your products and services a basic necessity is the ownership of a website. You can buy a URL at several sites on the web. It is best to purchase your URL to match the product or service. For example www.BestPlumberChicago.com.
Get ready to start your career as a copywriter. Google Adwords will not let you finish the setup unless you have some sample text to put in to your ad. Take some time to think about your services and product offering. If you need help use a tool such as keyword spy. This does not have to be perfect, this is just to set up the account. You can go back in to the Google Adwords control panel and change the text later. Your Ad will be structured as follows; Headline - maximum English characters is 25 (all counts include spaces). The first line of text - generally a benefit statement should be here. Your second line of text - generally a call to action statement is here. On second and third ad copy lines you can only have 35 characters per line including spaces. Your display URL - use your domain name here. Also, only 35 characters are allowed here.
Keywords or keyphrases are the words that an individual will use to find your business. If you repair bowling shoes the site visitor may type 'bowling shoe repair', 'bowling shoe repair in Brooklyn' as a query. Then Google will supply responses. A 'Broad Match" keyword means within an Adword campaign keywords are contained in the search query, your ad could appear no matter what other words or word order were contained within a search query. A PHRASE match means a query containing the 3 words bowling, shoes and Brooklyn must be in exactly the order in the keyword or the ad will not show. A third very important Match type is Exact matching. EXACT matches are contained within square brackets e.g. [bowling shoe repair]. This type of match means your ad will be shown only if the EXACT term... bowling shoe repair... is queried.
In setting up the financial side of a Google AdWords account take special caution that you set the currency correctly. Please check over all information before hitting 'save' as once the currency is set it cannot be changed. You would have to delete the account and start all over again. Try to be careful. The budget is flexible but the currency setting is not.
Next you can choose your budget. The dollar amount you set for your budget is the maximum amount you will be charged in any given month. Be thorough, if you are targeting a competitive niche where it costs $3 a click - setting a budget of $20 a day means that the system can only show your ads a few times a day before your budget is used up. You do not have to shoot in the dark for the amount of Cost-Per-Click with a no charge tool from Google: which can be found at https://adwords.google.com/select/KeywordToolExternal
Take care to add your contact details. Don't worry, you're not going to receive any spam or constant Google emails, but it is important to receive alerts when your ads aren't showing. Set Up Account and pick your login email and create your account to get started! If you already use Google services, you can use your existing login. You're done now the funds (hopefully) come in. You will now receive a confirmation email from Google and instructions on how to activate your account.
When setting up a Google AdWords Account you will need to prvoide both personal and financial information. The financial side is best handle by credit card. Also since you are using the web to promote your products and services a basic necessity is the ownership of a website. You can buy a URL at several sites on the web. It is best to purchase your URL to match the product or service. For example www.BestPlumberChicago.com.
Get ready to start your career as a copywriter. Google Adwords will not let you finish the setup unless you have some sample text to put in to your ad. Take some time to think about your services and product offering. If you need help use a tool such as keyword spy. This does not have to be perfect, this is just to set up the account. You can go back in to the Google Adwords control panel and change the text later. Your Ad will be structured as follows; Headline - maximum English characters is 25 (all counts include spaces). The first line of text - generally a benefit statement should be here. Your second line of text - generally a call to action statement is here. On second and third ad copy lines you can only have 35 characters per line including spaces. Your display URL - use your domain name here. Also, only 35 characters are allowed here.
Keywords or keyphrases are the words that an individual will use to find your business. If you repair bowling shoes the site visitor may type 'bowling shoe repair', 'bowling shoe repair in Brooklyn' as a query. Then Google will supply responses. A 'Broad Match" keyword means within an Adword campaign keywords are contained in the search query, your ad could appear no matter what other words or word order were contained within a search query. A PHRASE match means a query containing the 3 words bowling, shoes and Brooklyn must be in exactly the order in the keyword or the ad will not show. A third very important Match type is Exact matching. EXACT matches are contained within square brackets e.g. [bowling shoe repair]. This type of match means your ad will be shown only if the EXACT term... bowling shoe repair... is queried.
In setting up the financial side of a Google AdWords account take special caution that you set the currency correctly. Please check over all information before hitting 'save' as once the currency is set it cannot be changed. You would have to delete the account and start all over again. Try to be careful. The budget is flexible but the currency setting is not.
Next you can choose your budget. The dollar amount you set for your budget is the maximum amount you will be charged in any given month. Be thorough, if you are targeting a competitive niche where it costs $3 a click - setting a budget of $20 a day means that the system can only show your ads a few times a day before your budget is used up. You do not have to shoot in the dark for the amount of Cost-Per-Click with a no charge tool from Google: which can be found at https://adwords.google.com/select/KeywordToolExternal
Take care to add your contact details. Don't worry, you're not going to receive any spam or constant Google emails, but it is important to receive alerts when your ads aren't showing. Set Up Account and pick your login email and create your account to get started! If you already use Google services, you can use your existing login. You're done now the funds (hopefully) come in. You will now receive a confirmation email from Google and instructions on how to activate your account.
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