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Wondering what elements you need to include in a squeeze page these days when promoting with PPC (pay per click) services? Other than the usual things - the layout, the video, the headline, the content...there are certain elements that MUST be incorporated if you want to lower the risk of being banned by Google when creating a squeeze page.
The first element is a set of links that go either at the top of your page, at the bottom, or on the side, depending on your layout. These links are the privacy policy, terms of service, about us, sitemap, and contact page. Including these links increases the trust value of your squeeze page. When people can see who they are dealing with, and know that they can contact you, they feel better about giving you their information.
Second - a website behind your squeeze page. Take the time to create pages, or a blog on your domain. Link all pages on the site or blog to your squeeze page, and link from your squeeze page to your site so that Google can see there is something behind it. No matter what you use, make sure it's very easy for people to get right back to the squeeze page.
The third thing you should be doing with your squeeze page is SEO, or search engine optimization. All pages on your site need to be optimized for a set of keywords with the title, keywords and description meta tags. A good base includes 15-20 pages of content on your site, all pointing to the squeeze page. Also, be sure to promote your site in the search engines for some "off-page SEO." If your pages rank naturally in the search engines, your quality score in adwords will be higher!
How do you create a squeeze page for PPC? Include the elements listed above to increase your chances of success.
The first element is a set of links that go either at the top of your page, at the bottom, or on the side, depending on your layout. These links are the privacy policy, terms of service, about us, sitemap, and contact page. Including these links increases the trust value of your squeeze page. When people can see who they are dealing with, and know that they can contact you, they feel better about giving you their information.
Second - a website behind your squeeze page. Take the time to create pages, or a blog on your domain. Link all pages on the site or blog to your squeeze page, and link from your squeeze page to your site so that Google can see there is something behind it. No matter what you use, make sure it's very easy for people to get right back to the squeeze page.
The third thing you should be doing with your squeeze page is SEO, or search engine optimization. All pages on your site need to be optimized for a set of keywords with the title, keywords and description meta tags. A good base includes 15-20 pages of content on your site, all pointing to the squeeze page. Also, be sure to promote your site in the search engines for some "off-page SEO." If your pages rank naturally in the search engines, your quality score in adwords will be higher!
How do you create a squeeze page for PPC? Include the elements listed above to increase your chances of success.
About the Author:
Interested in creating a squeeze page the right way quickly and easily? Check out http://createsqueezepage.com today!
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