Wednesday, January 13, 2010

Be Smart, Be Creative: The Way Of Paper Bag Printing

By Arnold Villanueva

With the rising ecological consciousness, firms are increasingly opting for paper bags when they sell their products at their retail stores. These bags are not only eco friendly but also lesser expensive than other products for manufacturing and printing.

Paper bag printing is considered an art that has to be perfected, and a lot of printing services companies across the globe have excelled in this field. Traditionally, these bags had no design and were usually brown bags used by mainly grocers. But present day versions of these bags are stronger and more elegant in shape and looks.

When doing paper bag printing one has to keep in mind many design related aspects of the bag. You have to first consider the purpose for which the bag will be used and then select the quality of paper which will be able to serve that purpose.

After the paper type has been selected, you have to concentrate on the graphics and particularly the colours that will be used in the graphic. You have to get the correct colour mix for the paper bag so that it attracts the customers and aids in effective brand advertisement. If the colours are not pleasant to the eye then the users could react negatively.

The third aspect in design of paper bag is to make the bag both classy in appearance and utilitarian in functions. The size, form, and other design aspects of the paper bag will depend on who will use the bag and the type of items that they will carry inside it, whether it is large and bulky or small and light. For instance, if the bag is supposed to carry a box of shoes, then you can attach rope handles that are both appealing and inexpensive, and will help the customer in carrying the bag with ease.

You can also search for designs in the net. Important tips in creating beautiful and effective paper bags can be learned as well as essential data about the materials to be used. Then, use your creativeness to make the most effective design for the paper bag.

As the bags themselves are quite cheap, their designs must also be inexpensive, but you should ensure quality at the same time. Moreover, to have that environment friendly appeal, the paper bag must undergo a process of manufacture that is in line with environmental standards.

Finally, you have to cautiously and strategically think about what kind of message you want the paper bag to bear. Most printing services companies understand its importance and so they will be able to offer valuable advice in this regard. But the firm logo must always be present with the message, and the message itself must be in tune with the company's brand image.

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