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Mailing list is the lifeblood of your online business. The old adage "the money is in the list" can not be true enough -- if you had a targeted list of chances to contact each time you have a novel product, you will be able to save a lot of effort by marketplaceing it to your existing list of targeted chances.
You may in fact build up a targeted list of prospects that are captivated in your products by offering a relevant download on your website. For example, let's take a look at a very good instance -- apple.com. When you download the free iTunes and Quicktime software from their site, they will demand from you to fill in an optional name and email form so that they may send you offers on songs that you may buy via -- guess where -- iTunes!
In actuality, you do not require to offer such a "heavyweight" download such as a full-feature software like iTunes. You can attract chances equally well with a good number of quality freebies such as a simple report, a free wallpaper, and so on. The consequential thing is that your download offers enough value for the prospect to be willing to give away his/her own email address to get it.
Nonetheless, slapping together a simple download and putting a link on your website won't be enough to attract qualified prospects. You will have to do a good number of homework in order for your lead-generating mechanism to work well for you.
First of all, you must place your download form prominently on your website. Preferably, dedicate a page to it and link to that page from every other page of your website. That way, there's no way your visitors cannot find the download page, and when they do, you'll get some of them converted into your prospects!
Additionally, you have to put a little effort into promoting your download. Explain and complex on the values of the download, and why your visitors should download it. You might think why would anyone wish to pass on a freebie, but most of your visitors would be overly lazy to take the effort to download it because most of their downloads just sit on the harddisk collecting virtual dust. It is hence important to show your visitors why they should download your freebie.
You may in fact build up a targeted list of prospects that are captivated in your products by offering a relevant download on your website. For example, let's take a look at a very good instance -- apple.com. When you download the free iTunes and Quicktime software from their site, they will demand from you to fill in an optional name and email form so that they may send you offers on songs that you may buy via -- guess where -- iTunes!
In actuality, you do not require to offer such a "heavyweight" download such as a full-feature software like iTunes. You can attract chances equally well with a good number of quality freebies such as a simple report, a free wallpaper, and so on. The consequential thing is that your download offers enough value for the prospect to be willing to give away his/her own email address to get it.
Nonetheless, slapping together a simple download and putting a link on your website won't be enough to attract qualified prospects. You will have to do a good number of homework in order for your lead-generating mechanism to work well for you.
First of all, you must place your download form prominently on your website. Preferably, dedicate a page to it and link to that page from every other page of your website. That way, there's no way your visitors cannot find the download page, and when they do, you'll get some of them converted into your prospects!
Additionally, you have to put a little effort into promoting your download. Explain and complex on the values of the download, and why your visitors should download it. You might think why would anyone wish to pass on a freebie, but most of your visitors would be overly lazy to take the effort to download it because most of their downloads just sit on the harddisk collecting virtual dust. It is hence important to show your visitors why they should download your freebie.
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