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Newbies in website management feel that they don't really have to do an extensive niche keyword research to succeed online. This belief is so mistaken that many idealistic website owners end up hoping for the best instead of concentrating their efforts to achieve success. Yes, free keyword research tools are available online but these only give a website owner the basic stuff.
Keyword research goes beyond knowing the terms people use when they search for information on the web. There are free tools available to know this data online but the information gathered from these tools is only the tip of the iceberg of the entire process. You have to analyze and process the data to be effective in your keyword research.
To accomplish a keyword research effectively, you have to keep in mind 5 factors which affect the overall process. The first of which is LSI or Latent Semantic Indexing. LSI is simply the positioning of words in multi-word phrases. This may seem like a no-brainer but if you assess traffic, you will see that these phrases are the ones that bring in more traffic when compared to your main keywords.
One mistake that most people do in doing keyword research is that they use a long string of different keywords and paste it in the same meta tag description of every page in their site. This is not effective. In doing keyword research, you have to be page specific, that is focusing to only 2 to 5 keywords per page. Sure, this takes longer but it ensures that each page on your site gets a higher ranking for their own keywords.
Aside from this, you have to be aware the keyword search terms can be specific to a certain country. Take note that UK and US English differ in the spelling of some words and this affects the overall result of your keyword research. Thus, you have to be thorough when carrying out your keyword research.
Keyword analysis is another vital part in keyword research. You can do this by typing in a particular keyword in the search engines and seeing where you place in the search results. Also, it allows you to see how competitive your keywords are and if they are really the niche keyword for a particular page in your site. This is also one way for you to check on your competition.
It is also necessary that you keep up to date with your keywords since these change from month to month. When you need to tweak some things, do so. Consistently monitor how your keywords are doing so you can be successful at SEO.
Although the information found here is confusing for a newbie webmaster, it still pays to know these things so that you will be guided when you do your own keyword research.
Keyword research goes beyond knowing the terms people use when they search for information on the web. There are free tools available to know this data online but the information gathered from these tools is only the tip of the iceberg of the entire process. You have to analyze and process the data to be effective in your keyword research.
To accomplish a keyword research effectively, you have to keep in mind 5 factors which affect the overall process. The first of which is LSI or Latent Semantic Indexing. LSI is simply the positioning of words in multi-word phrases. This may seem like a no-brainer but if you assess traffic, you will see that these phrases are the ones that bring in more traffic when compared to your main keywords.
One mistake that most people do in doing keyword research is that they use a long string of different keywords and paste it in the same meta tag description of every page in their site. This is not effective. In doing keyword research, you have to be page specific, that is focusing to only 2 to 5 keywords per page. Sure, this takes longer but it ensures that each page on your site gets a higher ranking for their own keywords.
Aside from this, you have to be aware the keyword search terms can be specific to a certain country. Take note that UK and US English differ in the spelling of some words and this affects the overall result of your keyword research. Thus, you have to be thorough when carrying out your keyword research.
Keyword analysis is another vital part in keyword research. You can do this by typing in a particular keyword in the search engines and seeing where you place in the search results. Also, it allows you to see how competitive your keywords are and if they are really the niche keyword for a particular page in your site. This is also one way for you to check on your competition.
It is also necessary that you keep up to date with your keywords since these change from month to month. When you need to tweak some things, do so. Consistently monitor how your keywords are doing so you can be successful at SEO.
Although the information found here is confusing for a newbie webmaster, it still pays to know these things so that you will be guided when you do your own keyword research.
About the Author:
Now that you understand the basics of niche keyword research you should visit my blog where you can find loads of FREE tips 'n tricks on keyword research, article marketing, affiliate marketing and much more. www.TheClickbankNewbie.com
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