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Search engine optimization (SEO) demands never-ending attention to give you the same superior results. The number of keyword wars that have been won consistently and decisively may change. But if you know what to do with the aid of SEO, the war is already half-won. Here's what to consider:
Analysis - Analyzing keywords and phrases is the key to successful SEO. Investing time and money on winning searches against highly competitive ones is more cost-effective and will lead to a bigger return on investment.
Research - It is important to determine what's working in SEO. The knowledge of how Bing is different from Google, for example, can make you dominate your competitors and deliver new visitors. One more dynamic area is social media. If you know how and where to concentrate your optimization efforts, you can generate success and avoid failure. By doing advance research, you can determine which platform will give the best results as the difference in user demographics varies considerably among MySpace, Facebook and Twitter.
Tweaking - Google provides a ton of free data. It has tools that will tell you what keywords are ranking, those that drive traffic to your site and those that don't, which pages have been indexed, where inbound links are coming from, and where the problems are on your site. Watching for shifts in keyword tendencies, making adjustments and making sure your site is maintained can make a huge difference in driving both new and repeat traffic to your site.
Testing - Test everything you do in your SEO efforts. What worked at one point may no longer work but you won't know unless you're always testing results. Testing to see where visitors are going can identify problem areas to be fixed.
Analysis - Analyzing keywords and phrases is the key to successful SEO. Investing time and money on winning searches against highly competitive ones is more cost-effective and will lead to a bigger return on investment.
Research - It is important to determine what's working in SEO. The knowledge of how Bing is different from Google, for example, can make you dominate your competitors and deliver new visitors. One more dynamic area is social media. If you know how and where to concentrate your optimization efforts, you can generate success and avoid failure. By doing advance research, you can determine which platform will give the best results as the difference in user demographics varies considerably among MySpace, Facebook and Twitter.
Tweaking - Google provides a ton of free data. It has tools that will tell you what keywords are ranking, those that drive traffic to your site and those that don't, which pages have been indexed, where inbound links are coming from, and where the problems are on your site. Watching for shifts in keyword tendencies, making adjustments and making sure your site is maintained can make a huge difference in driving both new and repeat traffic to your site.
Testing - Test everything you do in your SEO efforts. What worked at one point may no longer work but you won't know unless you're always testing results. Testing to see where visitors are going can identify problem areas to be fixed.
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