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Meta tags are employed both by search engines, and in an indirect way by people.
Are meta tags really that important? Individual search engines use their own judgment with regards to meta tags. Some search engines do use them. But I'll let you in on a secret, Google keeps the specifics of everything they do a secret. They do not disclose their patented ranking algorithms. There have been numerous instances I have observed on Google (page one no less) where sites have no keyword or description tags at all. You be the judge.
Meta tags are lines of code that are hidden in web pages. The code information is not revealed in the web browser (but refer to the discussion of the description tag, below) but they are utilized by search engines to help categorize your web content. It is possible that you might choose to omit descriptions, or keywords, but your site won't look right if you don't put a "title" tag, since the web browsers will show it as "Untitled".
In order to grab traffic, years ago, meta tags would be "stuffed" with repetitive information, or information that has nothing to do with the web page. Search engines still check to be certain that the keywords in meta tags are relevant; however they don't give much weight to keywords in meta tags, thereby penalizing this abuse. In any case, if you don't include meta tags, or they are filled with useless keywords, you will not rank well overall.
The "head" section of a web page is where meta tags are found. Some people suggest using only lowercase letters in your tags, and avoid repeating terms within the keyword tag.
Generally speaking, the actual meta tag contents appear invisible; however the "description" meta tag's contents will turn up in the majority of search engines together with the page title in the search results. Do not overdo your meta description; you can place keywords in the description tag, but try to keep language natural, in complete sentences, and keep it short and relevant.
Are meta tags really that important? Individual search engines use their own judgment with regards to meta tags. Some search engines do use them. But I'll let you in on a secret, Google keeps the specifics of everything they do a secret. They do not disclose their patented ranking algorithms. There have been numerous instances I have observed on Google (page one no less) where sites have no keyword or description tags at all. You be the judge.
Meta tags are lines of code that are hidden in web pages. The code information is not revealed in the web browser (but refer to the discussion of the description tag, below) but they are utilized by search engines to help categorize your web content. It is possible that you might choose to omit descriptions, or keywords, but your site won't look right if you don't put a "title" tag, since the web browsers will show it as "Untitled".
In order to grab traffic, years ago, meta tags would be "stuffed" with repetitive information, or information that has nothing to do with the web page. Search engines still check to be certain that the keywords in meta tags are relevant; however they don't give much weight to keywords in meta tags, thereby penalizing this abuse. In any case, if you don't include meta tags, or they are filled with useless keywords, you will not rank well overall.
The "head" section of a web page is where meta tags are found. Some people suggest using only lowercase letters in your tags, and avoid repeating terms within the keyword tag.
Generally speaking, the actual meta tag contents appear invisible; however the "description" meta tag's contents will turn up in the majority of search engines together with the page title in the search results. Do not overdo your meta description; you can place keywords in the description tag, but try to keep language natural, in complete sentences, and keep it short and relevant.
About the Author:
Stephen Grisham, Sr. is a copy writer for InfoServe Media, LLC. If you are looking for a Houston web site designer, look no further. If you need a few changes to your current site, InfoServe Media also offers website maintenance whether we host your site or not.
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