Tuesday, August 18, 2009

The Disadvantages Of Self Or Cheap Designing Of Custom Company Logos

By Katt DelaCruz

Logo designing is one of the most crucial activities in branding endeavors of a particular company. Unfortunately when designing a logo many companies look at it as an area of potential saving and try to cut the cost down by either doing it internally or outsourcing it to the cheapest possible resource available. But these companies fail to see the vitality of logo in over all brand image of the company. Logo of a company is more than a mere symbol, over a period of time it embodies the essence of the company and becomes one with the business. Some illustrations of such exemplary logos are that of Nike shoes Logo or Mc Donald restaurant logo.

Trying to cut down cost in logo designing can prove detrimental to the long term marketing efforts of the company. Having your logo designed from a custom logo designer company has several advantages which in long run outweigh the monetary cost associated with them. Some such advantages of Custom Company Logo Design over Doing It Yourself or Doing It cheap are as follows:

They know what they do: Professional logo designing companies earn by designing logos and know how to make unique and successful logos for their customers. Their professionalism will ensure that you are satisfied as a customer. They use all the modern tools like Photoshop and flash to ensure that your logo exudes professionalism and creates a brand image for you. Their knowledge in the area of logo designing ensures success for you as a company.

Credibility: Entrusting an established custom logo design company with the task of your logo designing immunes you from any plagiarism or trademark infringement issues which may occur in case of do-it yourself or cheap logo designing resources. Professional custom logo design companies are reputed companies that have a proper presence with a team of designers who are accountable towards delivery of your assignment. Do-it yourself or cheap logo designing resources do not guarantee and credibility and can elope in the middle of the project and you have no control over that.

Creative ideas and new concepts: Professional logo designing companies usually assign a project to a team and not an individual. The team comes up with various creative ideas and new concepts to create a unique logo for your company. Some of the team members are also assigned the task of interacting with you to understand your need and requirement for the logo.

Customer support and adherence to time: A professional logo designing companies always has a customer support team that will work closely with you and handle your queries and issues in the best possible manner. These companies also pride themselves on the timely delivery of projects.

Do not be penny wise and pound foolish, by saving on logo design but loosing much more with a poorly designed unprofessional logo. Your business will get the best value for its money by hiring a custom logo designing company over other cheap resources.

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