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There's a lot of competition for the web design work that exists, and this means that many designers have a hard time finding enough clients to keep them busy. If you are a freelancer or independent designer, you may benefit from these 6 tips.
Most likely you will have some periods of time where you are very busy and unable to take new work, and there will be other times where you are in need of new clients. This article will discuss some of the things you can do to reduce the situations where you are in need of work.
1. Have an Effective Portfolio Site
A good portfolio site may be the most valuable asset any freelance designer can have. With a high quality design for your portfolio, and impress work to be shown in the portfolio, you will be well on your way to impressing potential clients.
For many designers, the portfolio site is the single most significant source of leads. In this case, the site is always working to promote your business whenever a potential client is on the site.
2. Give Visitors An Easy Way to Reach You
Since your portfolio is going to be very effective and impressive to potential clients, you will want to give those people an easy way to reach you so they can tell you about the work that they want you to do for them.
The most common approach for a designer's portfolio site is to include a form that can be used to contact the designer. Additionally, it is not rare for the designer to simply list their email address so potential clients can get in touch. What you choose is not as important as the need to make it easy.
3. Optimize Your Site for Search Engines
Many of those potential clients that are looking to find a designer will be using a search engine to help in their quest. For this reason, it is important that your portfolio site is build to rank well in the search engines.
4. Blog
Blogs have been very helpful to many designers in terms of increasing exposure to their portfolio sites. Here are some of the benefits to adding a blog: First, through the blog you can reach out to people and show a bit more of yourself and make your portfolio site more personal.
Second, building links is much easier with a blog. Also, the number of visitors to your site should increase. Third, with a number of posts on the blog you should be drawing more search engine traffic to your site.
5. Ask Clients for Referrals
As you finish a project for a client, don't forget to ask them if they know of anyone that they would be willing to refer to you. Most clients are happy to help you in this way if they are satisfied with your work, and they will feel like they are helping out their friends by recommending you.
Keep contact with your clients after you are finished working with them. When you experience some slow times in your work you can reach out to past clients and see if they have any referrals for you.
6. Use Design Job Boards
Design job boards are available online and they typically include full-time employment opportunities as well as freelance listings. In many cases you will be able to apply regardless of where you live.
Most likely you will have some periods of time where you are very busy and unable to take new work, and there will be other times where you are in need of new clients. This article will discuss some of the things you can do to reduce the situations where you are in need of work.
1. Have an Effective Portfolio Site
A good portfolio site may be the most valuable asset any freelance designer can have. With a high quality design for your portfolio, and impress work to be shown in the portfolio, you will be well on your way to impressing potential clients.
For many designers, the portfolio site is the single most significant source of leads. In this case, the site is always working to promote your business whenever a potential client is on the site.
2. Give Visitors An Easy Way to Reach You
Since your portfolio is going to be very effective and impressive to potential clients, you will want to give those people an easy way to reach you so they can tell you about the work that they want you to do for them.
The most common approach for a designer's portfolio site is to include a form that can be used to contact the designer. Additionally, it is not rare for the designer to simply list their email address so potential clients can get in touch. What you choose is not as important as the need to make it easy.
3. Optimize Your Site for Search Engines
Many of those potential clients that are looking to find a designer will be using a search engine to help in their quest. For this reason, it is important that your portfolio site is build to rank well in the search engines.
4. Blog
Blogs have been very helpful to many designers in terms of increasing exposure to their portfolio sites. Here are some of the benefits to adding a blog: First, through the blog you can reach out to people and show a bit more of yourself and make your portfolio site more personal.
Second, building links is much easier with a blog. Also, the number of visitors to your site should increase. Third, with a number of posts on the blog you should be drawing more search engine traffic to your site.
5. Ask Clients for Referrals
As you finish a project for a client, don't forget to ask them if they know of anyone that they would be willing to refer to you. Most clients are happy to help you in this way if they are satisfied with your work, and they will feel like they are helping out their friends by recommending you.
Keep contact with your clients after you are finished working with them. When you experience some slow times in your work you can reach out to past clients and see if they have any referrals for you.
6. Use Design Job Boards
Design job boards are available online and they typically include full-time employment opportunities as well as freelance listings. In many cases you will be able to apply regardless of where you live.
About the Author:
Steven Snell has seven years of experience as a graphic designer. One of his sites includes a list of web design work.
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