Wednesday, June 17, 2009

Want To Get More Free Traffic, Start Using Keyword Links

By Gill Taylor

Keyword links will get traffic. Adobe currently beats 1.4 billion results to get to number one for what keyword phrase? click here, probably the most common keyword link in existence. And this simply happened because most websites that have an Adobe download link make it click here. Whether they get traffic with this search is debatable, but the point is made.

First off a definition of a keyword link. A keyword link is a link pointing to your website. Its very much like a back link, only much more shiny. A keyword link has the keyword phrase that you want you website to be associated with. What makes a keyword link so powerful is that the search engines look at both the back link and than also links the keywords in that link to your site.

So is using keyword links part of your marketing repertoire. If not you should ask yourself why, because using keyword links to your advantage is almost as easy as tweaking what you are already using. Using discussion forums? You should have a keyword link in your signature pointing back to your site. Writing articles? Make sure you have a keyword link, or two, in your resource box. Simple tweaking, great new results!

This raises the question of what keywords your keyword links should have. Most of the search engines have dedicated tools to see how many searches are done on a specific keyword or keyword phrase, so be sure to make use of that. Some basic guidelines are to choose keywords for your link is the competition should not be to stiff and it should be very relevant to your site.

To put this in writing; you have a site about getting traffic to a new website. I would suggest that you use the keyword link get traffic or get traffic for free or want to get traffic. So you would put the following in your forum signature: Learn from the traffic kings, click here to get traffic. Your clickable keyword link should be get traffic and not click here. Trying to muscle Adobe from their famous triumph will leave you wanting.

I think its best to concentrate on one or two keyword links when you start out promoting your site. If you sow different keyword links all over the internet your efforts will take some time to start giving you some really hardcore results. You want to get traffic now, not later.

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