Tuesday, June 30, 2009

How To Choose The Right Domain Name.

By John Henderson.

You may not be aware of how important it is to choose the right domain name for your website. If your domain name is relevant to your content then the search engines will award you with higher rankings and more traffic.

I know that to find the correct domain today can be pretty tough as there are so many unavailable due to been already registered. If your domain is unavailable there maybe a link on the site to offer a cash bid for the domain and it might be worth taking a look.

Before you register a domain do some quick research on what topic is popular within your market that you may want to target. Then try and register a domain name that includes the keyword within it as this helps alot with the rankings on all search engines.

I personally would not choose the top keyword as there maybe alot of competition for fist page rankings, depending on the market your promoting in. I would prefer to aim my efforts towards a two or three letter keyword as it would take half the time to get results for these than it would the top keyword.

Using a free keyword research tool available on the web can be a very valuable tool when searching for the right keywords to target as well as choosing a domain. This is helpful as you can be fully aware of how many people search the keywords and will let you know if its worth marketing.

To make it easier for you to find an available domain with your chosen keyword all you have to do is place your initials then a hyphen and your keyword. For example, my initials are JH and the market i wish to target is golf gloves so i could register a domain like JH-golf-gloves.com . Easy right.

By having your keyword within your domain you will have an advantage over smaller competition and if you market your website right you will rank alot higher and faster if the domain contains the keyword. Its a great thing to know dont you think.

It is a well known fact that search engines rank websites higher that have their keyword included within the domain as it is relevant to the search. Just make sure that your content on your homepage is also optimised for your chosen keyword. Unique content is the key and dont stuff too many of the same keywords together.

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