Monday, June 29, 2009

Importance Of A Domain Name

By Daniel Waser

Domain names are as important to websites as attractive covers are to books. A catchy domain name is imperative to compete successfully in the online environment. If you think that putting all your innovativeness into the domain name will make it better, you are mistaken.

What is the secret? Without the kind of keywords search engines will want to index your site, it is not going to figure in the search engine listings. In other words, your domain name must be appealing as well as crafted for the search engines. This article tells you how you can achieve both these things.

You will have to start by searching a keyword that is good for the search engines and also can be a part of your domain name. A keyword analyzer is the tool that can help you do this. You will able to find such tools by searching on popular Internet engines. Enter a keyword in the analyzer tool that tells about the nature of your site. The analyzer tool will display several options for this sample keyword.

If there are some keywords that better describe your website from among these, choose them. You're site is better search engine optimized if you use a long tail keyword because there will be fewer webmasters who will choose them.

After this, you can begin looking for the domain name you will keep. The company that provides domain names will let you know if a particular domain name is available. You will get other suggestions for the domain name if your chosen one is not available. The most ideal way to benefit from this tool is to enter your chosen keyword first.

You will get other recommendations if this particular keyword is not available to use as the domain name. If a particular suggestion has your keyword in it and terminates with a .com, it will be good for you. If not, use your creativity.

One way of keeping your keyword in the domain name is to put in some filler words or numbers here and there. One ruse is to put the words 'a', 'an' or 'the' as fillers. Search engines will overlook such words. Also consider using numbers such as 77 at the end of the phrase.

Below we describe what you must do if you get all else but not the .com suffix. If your keyword is extremely popular, another extension can be considered. Some such popular examples are .org, .net and even .biz. Another trick is to use a state or country extension in the domain name. It is much better for your business if you are number 5 in the Italian version of Google than if you are number 500 in America's version of Google.

It is not complicated to have a domain name that serves well for your visitors as well as for the search engines. The keyword tool will influence 90% of the success of your domain name; the rest will depend on how innovative and creative you are. When you find nothing helps you in getting the domain name of your choice, changing the extension always works.

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