Friday, June 19, 2009

Print & Graphic Design- It's Coming Of Age

By Katt DelaCruz

In the field of marketing and communication, the presence of print & graphic design techniques is indispensable. However, it is very unfortunate that still a very large number of people are not familiar with the evolution (history) of print graphic design. The objective of writing this article is to inform the people about the evolution of the print and graphic design. Firstly, we will try to reveal the evolution of printing.

Evolution of printing: The whole thing was first seen on textiles before it made its way to the paper. A lucky guess would be that it started with the Chinese given their tradition. And that is about right; it began in Asia in the 3rd century. Woodblock painting is where the idea sprung from. In Africa, and more so in Egypt in the ages of the Pharaohs, this kind of printing was also in existence. It however went under only to resurface as block printing in the 15th century.

However, history tells of an ancient practice of art in the Mesopotamian ages of 3000BC. So from this one can conclude that printing has been around for thousands of years. Of course it is not as advanced as it is today but it was pointing in our direction. Printing of mobile objects was done in the 1450's since before then only stationary stuff was being printed on.

Evolution of graphic design: Graphic design can be described as a more advanced form of printing since there is included some more detail. It is of more visual appeal and can be created anywhere; from walls to works of clay to even computer screens.

Going to the history books reveals that graphic design has been around for thousands of years. The Chauvet caves in France have some drawings that date back to 30,000 BC. France is thought to have played a very important role in the evolution of the practice, together with India as some of the rock shelters hold designs used by the hunters and gatherers of the time. They date back to 7000BC.

If that is anything to go by then designs were the earliest form of communication and as history reveals, they started around the time that writing did.

Graphic art can be traced in manuscripts and other books of old. Fast forward to the 21st century and graphic designs are used commonly like with the Olympics and in trademarks like Google.

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