Monday, June 29, 2009

The Right Domain Name

By Daniel Waser

Without a domain name, a website becomes as lackluster as a book without a beautiful cover. An interesting domain name compels a web surfer to click on and explore the site further. If you think that putting all your innovativeness into the domain name will make it better, you are mistaken.

Do you know the reason for this? The best domain name in the world is one with the relevant keywords embedded in them. It is very important to craft your domain name using suitable keywords. This article will show you how to do that.

Start by researching for a search engine optimized keyword that can be a part of your domain name. You can find immense help with a keyword analyzer to achieve this. One place to get them is through the search engines. Think of some keyword that summarizes your website in short and enter it into this tool. You will get many options from the analyzer for the keyword you have used.

If there are some keywords that better describe your website from among these, choose them. You're site is better search engine optimized if you use a long tail keyword because there will be fewer webmasters who will choose them.

With this done, you can now begin hunting for your perfect domain name. A lot of the domain name companies on the Internet will let you know if a particular name is available. You will get other suggestions for the domain name if your chosen one is not available. The best way to use this tool is to enter the keyword you have selected.

In case the keyword itself is not available as the domain name, you will get some suggestions at least. Any domain name that has the keyword and a .com. In case this is not present, think creatively.

One way of keeping your keyword in the domain name is to put in some filler words or numbers here and there. One ruse is to put the words 'a', 'an' or 'the' as fillers. Search engines will overlook such words. Also consider using numbers such as 77 at the end of the phrase.

If you get everything but the .com, this is what you must do. You may opt for an extension other than .com, especially in the cause of very popular keywords. The extensions that may get popular are .net, .org and .biz. Another trick is to use a state or country extension in the domain name. If you are number 1 on Google in Brazil, it is much better business-wise than if you are number 100 on Google in America.

It is simple enough to find a domain name that works on both the human as well as the search engine level. You can rely 90% on the analyzer tool to get your domain name. If there is no solution to getting the domain name of your choice, change the keyword.

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