Wednesday, June 24, 2009

Design a Website for your New Business

By Stephen Grisham Sr.

Many new small-business owners want to save money by doing their website design and construction themselves. Unless a website is not going to be a major part of your business, most likely this is not a good idea unless you have been to school. Generally, the beginner will not be successful in web design and coding, and flash. The number of things to learn is just too great. Your new business needs to make sales, not spend all of your time working on a website.

It is possible to construct a good site even if you're not a tech wiz, with site builders. They offer countless templates and are easy to use. But their designs are not flexible and have cast-iron limitations. Firms whose business requires more than a simple "presence" website should have an expert do the site design. With an expertly created site constructed around a Content Management System, you get the opportunity to later amend or add to your site yourself.

Make sure your web pages are arranged neatly, with quality design and strong, relevant content. Inform your viewers about the function and ethics of your company, goods, and services. Focus on the aspects that stand you out amongst your rivals.

Your website pages should feature a consistent design that is not complex. You do not want to go into a lot of minute details and bore them; be concise and to the point. Create a comfortable atmosphere for visitors, which will influence them to use your service.

Furnish a number of means of contacting you. Furnish some detailed information on your enterprise. Use a professional tone, yet steer clear of needlessly technical terms or jargon. Use uncomplicated language, however don't be condescending. Whenever possible, provide user testimonials; there is no better way to develop a foundation of trust.

Have an expert design your company's logo, in the event that you don't already possess one. Again, from page to page, position your logo and menus consistently, which will keep audiences from getting distracted away from your main content.

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