Thursday, May 28, 2009

Ranking on Google: How The DK-is-a-Street-Performer Case Study Can Help Your Business

By Liane Carmi

As a business owner, you may have noticed that a listing in the Yellow Pages - even a full-page color ad - no longer brings you the number of customers it used to. That is because today's yellow pages are really the world wide web. Today, people search for services on Google, and many never open - or even own - a copy of the yellow book.

That is why there is so much business for SEO experts nowadays. Business owners know that the key to getting new clients is to rank on the first page of Google, and they will pay hundreds of dollars per month to get their websites to show up. And when they do? You have a 10% chance of having someone click on your website.

10% is better than no percent - but today's businesses are looking for something more - something equivalent to the full-page color ads that used to draw consumers' attention to your ad in the yellow pages. These ads would increase visibility, and increase the number of new customers coming in.

The "DK is a Street Performer" study shows something new - something unheard of. Instead of bringing just one website to the top of the search engines, certain marketers are now able to bring MULTIPLE sites for one business to the top of the search engines - thereby increasing the chance that a consumer seeking the product will click on their site.

If one site on the first page of Google means a 10% chance of getting a new customer, two sites means 20%, three sites means 40% - and if you rank as high as Liane Carmi did during the dk-is-a-street-performer contest - you could even go up to an 82% chance. At one point in the contest, Ms. Carmi had nine out of 11 listings on the first page of Google.

Google updates its rankings all the time, bringing fresh news and blogs to the top of the page, and moving older items to the second and third pages of search. However, certain sites stay at the top. Ms. Carmi seems to have mastered the skills necessary to turn a website into an "authority" site which keeps a consistent high rank on the search engines.

During a recent interview, Ms. Carmi was asked about the challenge, and what has allowed her to rank so well. "You have to take action, and keep taking action," she replied. "The winner is not the first person to do something - it's the first person to do something, and keep doing it consistently even when everyone else has stopped."

"Find someone who has experience with difficult online markets," Ms. Carmi offered. "This is the person who can get you the highest rankings on the first page of Google." Also, Ms. Carmi recommended getting extra help with your landing page. "In order to make sales, it takes more than a click - it takes knowing how to win the customer over. Most websites don't do that."

Want more information about the challenge and case study? Go to Google now and type "DK is a Street Performer." The sites that come up may surprise you!

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