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What is the first thing that comes to your mind when you visit an established web site like Boeing or Comcast? Most likely, once you reach the home page, your biggest concern is where you go to arrive at what you need. There is little thought as to whether the business will deliver what they promise on their web site.
Now think of a time when you visited a web site that you felt was inconsequential. Maybe it looked like a million sites you've seen before, was obviously done with shortcuts, or just plain looked like it was done by a grade-schooler. I'll bet when you saw that site you weren't thinking "sign me up," but rather "is this company really in business?"
Having a successful web site on the Internet has everything to do with trust. If your site visitor does not believe in you right off the bat, youre likely to lose that visitor forever. Here are some of the key elements to building that trust and creating a successful web site.
First, your web site must give the perception that you are real. Your site visitor must get an immediate impression from your web site that your company is unique from all the others out there and run by actual people. There are lots of ways to achieve this " through compelling and personal text on your site to unusual and identifying graphics and site layout. The important thing is to make sure that you and your web designer never lose site of who you and your company are, and how to present that to the world.
Additionally, your site should tell visitors right away that you are well respected and successful in your field. Use effective copy writing and great testimonials to back it up. Don't be shy and bury your praises far within your site. Instead, display them clearly on every page so that your visitors will see them at once.
Finally, you have to communicate effectively through your web site that you can provide something to help fix your visitor's problems. Site visitors are busy and would love nothing more than to be able to stop searching and start moving toward a solution with what you have to offer. Your well put together, credible web site is the calling card you need to make that happen.
Now think of a time when you visited a web site that you felt was inconsequential. Maybe it looked like a million sites you've seen before, was obviously done with shortcuts, or just plain looked like it was done by a grade-schooler. I'll bet when you saw that site you weren't thinking "sign me up," but rather "is this company really in business?"
Having a successful web site on the Internet has everything to do with trust. If your site visitor does not believe in you right off the bat, youre likely to lose that visitor forever. Here are some of the key elements to building that trust and creating a successful web site.
First, your web site must give the perception that you are real. Your site visitor must get an immediate impression from your web site that your company is unique from all the others out there and run by actual people. There are lots of ways to achieve this " through compelling and personal text on your site to unusual and identifying graphics and site layout. The important thing is to make sure that you and your web designer never lose site of who you and your company are, and how to present that to the world.
Additionally, your site should tell visitors right away that you are well respected and successful in your field. Use effective copy writing and great testimonials to back it up. Don't be shy and bury your praises far within your site. Instead, display them clearly on every page so that your visitors will see them at once.
Finally, you have to communicate effectively through your web site that you can provide something to help fix your visitor's problems. Site visitors are busy and would love nothing more than to be able to stop searching and start moving toward a solution with what you have to offer. Your well put together, credible web site is the calling card you need to make that happen.
About the Author:
Marty Dickinson is the founder of HereNextYear.com which has helped business founders to use the Internet to its fullest potential since 1996. He also offers training seminars and is the author of "Web Marketing All In One Reference For Dummies . To learn more about what to look for in your web designer, read Martys free report : 11 Questions to Ask a Web Site Designer Before You Hire One.
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