Wednesday, May 6, 2009

New Irish company aims to help struggling businesses in tough times

By Ed Morrison

One way small and medium businesses can survive the recession is to drive more revenue by getting an online presence. Design and Search engine optimisation (SEO) specialist, Eamonn Murray, has many years experience in the industry and now aims to help businesses get on the right track when it comes to the internet.

"I find there is a lot of hubris surrounding website optimisation," says Eamonn. "The skill in web optimisation is to get the basics right and know how to set up a website so that the search engines like google can 'explore' what your site is all about".

Atlantic Technology plans to offer it's services to businesses wanting to expand their base and drive more revenue from the internet. Eamonn explains the processes of optimisation for a website.

First - examine the customers goals and formulate a plan to target clients relevant to your business. From this, generate a targeted keyword list and decide on keywords to target.

Second stage is on-site optimisation. This requires skilled coders and optimisers going through a website and ensuring the site meets quality optimisation standards. The search engines will love your site for it.

Next comes link building. Inbound links are essential to how your site ranks in the major search engines like google who see inbound links like a vote of confidence. Atlantic technology use many techniques to develop quality and relevant inbound links to the website.

What can you expect having your site optimised? More traffic to your website which will increase sales of your products or services. The beauty is as your site becomes more popular, it will also rank better for your industry keywords.

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